Valassis Provides Extended Reach and Targeting to South Florida Advertisers Through Palm Beach Post Alliance |
|
By: Valassis Posted: 2008-07-22 04:53:20 |
|
Valassis (NYSE: VCI), one of the nation's leading media and marketing services companies, and The Palm Beach Post, the leading newspaper in Palm Beach County, Florida, and the state's Treasure Coast area, today announced a powerful, innovative alliance that changes the way advertisers reach households in the West Palm Beach - Ft. Pierce designated market area (DMA).
Through the alliance, The Palm Beach Post will combine its advertising inserts with Valassis' RedPlum(TM) Direct Mail Package, creating a single, shared offering that will reach 538,000 households weekly in the South Florida market. The RedPlum Direct Mail Package consists of individual, relevant offers from various businesses that are combined into a single package and delivered to consumers' mailboxes to help them make smart buying decisions by providing them with savings and value. The familiar Have you Seen Me?(R) Missing Child images and information are featured on the back page. Beginning September 2008, the RedPlum Direct Mail Package will be delivered to over 114,000 home subscribers of The Palm Beach Post, and mailed by Valassis to the balance of the 538,000 non-subscriber households. This alliance is the latest of successful collaborations Valassis has entered into with 30 newspapers across the United States, changing the way advertisers reach out to 8 million U.S. households. Advertisers benefit from the efficiency of the newspapers' delivery channel and the precision of Valassis targeting and reach via direct mail. Consumers benefit from advertising that is delivered by trusted, reliable sources -- The Palm Beach Post and Valassis' RedPlum product. "This deal is a win for advertisers and consumers alike," said William Blackmer, Valassis Senior Vice President, Strategic Sourcing. "Advertisers can leverage the power of newspaper and mail to enhance their message to consumers and can ensure maximum response through both delivery methods. Consumers will receive valuable deals and offers all in one package, which will greatly facilitate planned shopping experiences. We are very pleased to continue building our relationship with The Palm Beach Post in this important market." "Harnessing the power of The Post's readership with Valassis' RedPlum Direct Mail Package indeed offers excellent value to our advertisers and readers," said Doug Franklin, Publisher of The Post. "Our market continues to be one of the top newspaper readership markets in America. By partnering with Valassis, we extend advertisers' ability to reach very desirable consumers in this educated, affluent and fast-growing market." The alliance will leverage Valassis' proprietary sub-ZIP code consumer targeting platform. This allows advertisers to maximize their response rates by delivering the right information to consumers. The Palm Beach Post's newspaper subscribers will receive their merged RedPlum Direct Mail Package on top of the Wednesday newspaper, ensuring high visibility for the advertising offers, while those who do not receive the newspaper will receive their RedPlum Direct Mail Package in their mailboxes on Tuesdays and Wednesdays. The package will be co-branded RedPlum and The Palm Beach Post. About Valassis Valassis is one of the nation's leading media and marketing services companies, offering unparalleled reach and scale to more than 15,000 advertisers. Its RedPlum media portfolio delivers value on a weekly basis to over 100 million shoppers across a multi-media platform -- in-home, in-store and in-motion. Through its newest offering -- redplum.com -- consumers will find compelling national and local deals online. Headquartered in Livonia, Michigan with approximately 7,000 associates in 28 states and nine countries, Valassis is widely recognized for its associate and corporate citizenship programs, including its America's Looking for Its Missing Children(R) program. Valassis companies include Valassis Direct Mail, Inc., Valassis Canada, Promotion Watch, Valassis Relationship Marketing Systems, LLC and NCH Marketing Services, Inc. For more information, visit http://www.valassis.com or http://www.redplum.com. The Palm Beach Post -- in print and online -- is the top local source of news and information in Palm Beach County and the Treasure Coast, The Palm Beach Post is a division of Palm Beach Newspapers, Inc., which also publishes the Palm Beach Daily News, covering the island of Palm Beach, and La Palma, a weekly Hispanic newspaper. The Post is owned by Cox Enterprises, Inc., one of the nation's leading media companies and providers of automotive services. Safe Harbor and Forward-Looking Statements Certain statements found in this document constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks and uncertainties and other factors which may cause the actual results, performance or achievements of Valassis to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following: price competition from Valassis' existing competitors; new competitors in any of Valassis' businesses; a shift in client preference for different promotional materials, strategies or coupon delivery methods; an unforeseen increase in Valassis' paper or postal costs; changes which affect the businesses of Valassis' clients and lead to reduced sales promotion spending; challenges and costs of achieving synergies and cost savings in connection with the acquisition of ADVO and integrating ADVO's operations may be greater than expected; Valassis' substantial indebtedness, and its ability to incur additional indebtedness, may affect Valassis' financial health; certain covenants in Valassis' debt documents could adversely restrict Valassis' financial and operating flexibility; fluctuations in the amount, timing, pages, weight and kinds of advertising pieces from period to period, due to a change in Valassis' clients' promotional needs, inventories and other factors; Valassis' failure to attract and retain qualified personnel may affect its business and results of operations; a rise in interest rates could increase Valassis' borrowing costs; the outcome of ADVO's pending shareholder lawsuits; possible governmental regulation or litigation affecting aspects of Valassis' business; and general economic conditions, whether nationally or in the market areas in which Valassis conducts its business, may be less favorable than expected. These and other risks and uncertainties related to Valassis' business are described in greater detail in its filings with the United States Securities and Exchange Commission, including Valassis' reports on Forms 10-K and 10-Q, and the foregoing information should be read in conjunction with these filings. Valassis disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. |
| Trackback url: https://press.abc-directory.com/press/3336 |