Retail Entertainment Design (RED) and GoTV Networks Take Mobile Video Technology to the Next Level With Three-Month-Long Promotion of 'The Panic Channel's' Debut Album |
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By: Retail Entertainment Design Posted: 2006-08-22 05:25:48 |
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In what marks the first mobile video-phone promotion of its kind in the music industry, Retail Entertainment Design (RED) announced today that it has partnered with GoTV Networks to promote the release of The Panic Channel's debut album (ONe).
Starting this week and continuing for the next 90 days, over 5 million Sprint and Boost Mobile customers with video-enabled mobile phones will be able to view exclusive video features including behind-the-scenes footage, interviews with the band, music videos, candid photos and live performances. New video features will be released every two weeks throughout the promotion, all provided free of charge to Sprint and Boost Mobile customers with video-enabled mobile phones. "Mobile video is a dynamic new platform on the brink of exploding into mainstream," said Brian Hirsh, President of RED. "Through our partnership with GoTV we are now directly in this new and fast-growing field, and creating a unique way for our customers to elevate their brand image and reach millions of entertainment consumers." RED is the leader in in-store video entertainment, providing original content and music video programming to large-scale retail clients such as Virgin MegaStores and Hollywood Video. Today's announcement marks an expansion of the company's offering into wireless and mobile video promotion. "This is an exciting time for RED and our customers," said Lynda Stenge, Director of Strategic Marketing and Partnerships for RED. "We are truly breaking ground on a new way to connect to today's plugged-in consumers on-the-go, and we expect to see a lot more mobile video promotions like this start to happen. As they do, our retail customers will benefit from great opportunities with big-name artists like The Panic Channel." The Panic Channel promotion is available exclusively to Sprint and Boost Mobile customers. RED expects future mobile promotions to expand and reach Verizon and Cingular customers as well. About Retail Entertainment Design (RED) With studios in Seattle, Washington and New York City, Retail Entertainment Design (RED) specializes in high-level creative visual content, promotions, ad placement and marketing solutions for retail, hospitality, entertainment, music and film industries. The company's founders and principals bring extensive and complementary experience in marketing & entertainment, with a common purpose: to explore the infinite and exciting future of audio/visual entertainment as a dynamic branding and sales tool; creating fresh, unique content; connecting with an otherwise hard-to-reach audience; and forging lasting links between mutually beneficial industries. About GoTV Networks GoTV Networks is the first made-for-mobile television studio and network group. The company produces the mobile television industry's widest range of original programming for on-demand delivery direct to mobile phones via a family of subscription-based premium channels. GoTV Networks provides news, sports, music, entertainment, and other essential content customized specifically for mobile users. GoTV Networks' team of Emmy Award-winning producers, experienced studio executives, and mobile production experts create constantly updated programming optimized for both low-bandwidth and 3G handsets. In addition to producing original programming, GoTV Networks collaborates with traditional media companies including ABC News, ABC Entertainment, Univision, ESPN, and iFilm to create mobile versions of their content. GoTV Networks programming is available on the Cingular, Sprint Nextel, and Boost Mobile wireless networks. |
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