Northwest Airlines Teams with iSeatz To Unveil Fully Integrated Travel and Entertainment Booking Engines on NWA.com |
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By: iSeatz.com Posted: 2008-04-24 07:49:28 |
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iSeatz.com and Northwest Airlines (NYSE: NWA) today announced the launch of the newly enhanced Northwest Airlines web site (NWA.com), which was designed to fulfill consumers wide- ranging travel needs via a full-service booking engine. The online travel gateway - complete with an extensive set of global lodging, rental car, trip amenity and activity options - will benefit customers who purchase airline tickets on NWA.com, as well as those who are interested in booking trip components on a stand-alone basis. By integrating iSeatz' flexible engine as part of the NWA.com shopping experience, Northwest is providing its customers with the ability to easily fulfill all of their travel needs via a single shopping cart and checkout process.
iSeatz worked closely with Northwest to strategically design and implement this offering that is one of the first of its kind in the travel industry. Unlike traditional airline ticketing web sites, Northwest customers who purchase airline seats will be presented with a robust set of relevant travel options, from trip activities and services to car rentals and international hotel accommodations, which correspond with their specific travel destination. NWA.com will also feature an iSeatz-hosted private label path for travelers who want to purchase add-on amenities but already have or are not ready to purchase airline seats. iSeatz expressly created this secondary engine so that travelers always have the option of returning to NWA.com and extensively browse and easily buy the rest of their non-air trip needs. As an added benefit, customers can obtain WorldPerks credits by booking select hotel and car products via the iSeatz engines on the NWA.com web site. With the introduction of the enhanced NWA.com, planning for a trip is now more streamlined, hassle-free and rewarding than ever - a must for today's consumers who regularly utilize the Internet to fulfill their travel needs. "We continue to add new features on NWA.com to make travel planning convenient for our customers," said Al Lenza, Northwest's Vice President of E- Commerce and Distribution. "Travelers can count on NWA.com to provide easy access not only to booking air travel, but planning their entire trip in one step on NWA.com." "We are thrilled that Northwest Airlines selected iSeatz to transform its online presence and leverage our proven ability to strategically design and implement a fully customized solution that generates ancillary revenue and shifts share from higher cost channels and competitors," said Kenneth Purcell, founder and chief executive officer of iSeatz.com. "Northwest is clearly committed to driving innovation and truly focusing on its customers' preferences, and we are certain that the new booking engines and consistent product set will establish a soaring benchmark for the travel industry." Northwest Airlines invested in a technology solution that is relevant to nearly every customer who makes purchases on nwa.com and also easily integrates into the existing web site. Each customized iSeatz solution taps into its network of Marketing Partners, which provides immediate access to more than 60,000 hotel properties, all of the major car rental agencies and more than 600 destination services products, as well as iSeatz' proprietary inventory. To experience the enhanced Northwest Airlines' web site, please visit http://www.nwa.com. Northwest Airlines, Inc. Northwest Airlines is one of the world's largest airlines with hubs at Detroit, Minneapolis/St. Paul, Memphis, Tokyo and Amsterdam, and approximately 1,400 daily departures. Northwest is a member of SkyTeam, an airline alliance that offers customers one of the world's most extensive global networks. Northwest and its travel partners serve more than 1,000 cities in excess of 160 countries on six continents. iSeatz.com iSeatz offers a highly customized travel and entertainment solution, comprised of a flexible booking engine and extensive network of sourced suppliers that it individually designs and deploys for each of its clients. By serving as the seamless bridge between its top-tier clients and network of Marketing Partners, the iSeatz solution enables clients to further differentiate their loyalty programs, generate ancillary revenue and power brand devotion. The iSeatz solution provides a single integration, enabling supplier direct-connects and immediate access to up to 60,000 international suppliers and products, and is delivered via a proprietary technology platform that drives repeat usage and advanced functionality. iSeatz also provides dedicated 24/7 multilingual customer support services to ensure satisfaction and productivity. To learn more about iSeatz.com visit http://www.iseatz.com. |
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