Mayor Hickenlooper Launches Clear at Denver International Airport; Clear Announces Robust Marketing Partnership with Frontier Airlines

       By: Clear
Posted: 2008-01-31 04:38:04
Clear, the fast pass for airport security, announced today along with Mayor John Hickenlooper, Aviation Manager Turner West, and representatives from Frontier Airlines the opening of the fast pass lanes at Denver International Airport (DIA). The Mayor demonstrated the service at the Jeppesen Terminal's south side by using his Clear card to pass through airport security in about two minutes. The express security lanes are also open on the A Bridge. The Clear lanes on the north side of the Jeppesen Terminal will open in March. All departing passengers at all airlines will be served by the Clear lanes at DIA.

"Clear's airport security fast-pass service is a great example of how we can use innovative technology to further enhance customer service at Denver International Airport," said Mayor John Hickenlooper. "Participating travelers can now speed through security checkpoints as safely and securely as ever."

"This has been a much-requested service, and we are pleased that it's now available to our passengers," said DIA's Aviation Manager, Turner West.

The opening comes as Clear announces a multi-year marketing partnership with Denver-based Frontier Airlines to offer Clear to Frontier's EarlyReturns loyalty program members. Frontier has purchased memberships to provide Summit Tier members a complimentary year of Clear beginning this February. All other EarlyReturns members receive an extra month of Clear when they enroll at flyclear.com/frontier. Frontier and Clear begin marketing the partnership today.

"We're delighted to be the first airline to target travelers flying in and out of Denver International Airport," said Frontier Airlines CEO Sean Menke. "We're dedicated to providing industry-leading customer service to our passengers and Clear is a great way to add value for our fliers in Denver."

Clear's hotel partner, Hyatt Hotels & Resorts, has actively promoted Clear to members of its Hyatt Gold Passport loyalty program since it formed a partnership with Clear over two years ago. Hyatt purchased memberships so that its Diamond and Platinum Gold Passport members receive a complimentary year of Clear. To redeem that promotion, Hyatt Gold Passport members can go to flyclear.com/hyatt to start enrollment.

"Hyatt has been at the forefront of providing Clear to our most loyal guests and we're proud to be the first hotel chain to do so," said Tom O'Toole, Hyatt's Chief Marketing Officer. "Not only is this a great program for travelers, but it provides us with the opportunity to create a quality travel experience overall. We're delighted that Hyatt properties in Denver have become such a convenient place for travelers to enroll in Clear and to see the amenities of our properties."

Clear has opened enrollment stations around the city for the convenience of travelers and the business community. The enrollment station at Denver International is located at Jeppesen Terminal on the airport's south side (pre-security) and is open from 6:30AM to 3:30PM daily. The hours of operation at the Clear enrollment station at the Grand Hyatt Denver are from 7:00AM to 4:00PM weekdays and the hours at the Hyatt Regency Tech Center are 7:00AM to 4:00PM weekdays.

"I'm delighted that the Mayor enrolled in Clear and was able to use his card to help us open our lanes today at Denver International," said Steven Brill, founder and CEO of Clear. "Mayor Hickenlooper and the city of Denver have been pushing for this service for its frequent fliers and know that it will serve the city through the many jobs created and with the best service available for its travelers. Denver is a world class airport and an important addition to the Clear network."

Clear is operating at the Denver International Airport under a program called Total Queue Management (TQM), managed by HSS, which will monitor wait times, help passengers divest, and divert travelers to the proper queues.

About Clear -- Clear, operated by Verified Identity Pass, Inc., has signed up over 95,000 travelers nationwide. Clear cards are accepted at 14 U.S. airports -- Albany, Cincinnati, Denver, Indianapolis, Jacksonville, LaGuardia, Little Rock, New York JFK, Newark, Orlando, Reno, San Francisco, San Jose, and Westchester. Clear lanes will open in March at Oakland International Airport and Reagan National and Dulles in the Washington, DC area. Hartsfield-Jackson Atlanta International Airport has announced plans to launch a fast pass program soon, and Clear has submitted a proposal to them. Clear has announced that it will award $500,000 to the first team to get approval from the Transportation Security Administration (TSA) for a technological innovation that will speed throughput at its lanes. Clear members are pre-screened and provided with a high-tech card which allows them to access designated security lanes nationwide. Clear members pass through the security checkpoint faster, with more predictability and less hassle. The annual fee of $100 (plus a $28 TSA vetting fee) is charged once applicants are approved by the government. Applicants start their enrollment at flyclear.com and complete the process at an enrollment location where their fingerprints and iris images are captured and their identification is validated. Clear has been operational since July 19, 2005. For more information, please visit: flyclear.com.

About Denver International Airport -- Denver International Airport was the fifth-busiest airport in the United States in 2006 with 47.3 million passengers, a new record. When final traffic numbers for 2007 are available, it is expected that DIA will have handled nearly 50 million travelers. DIA, widely recognized as one of the most efficient airports in the nation, is served by 22 airlines that offer 1,670 daily nonstop flights to nearly 150 domestic and international destinations. For more information, please visit: http://www.flydenver.com.
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