Mother Proof Goes Mobile |
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By: Motherproof.com Posted: 2007-12-31 03:50:00 |
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Motherproof.com, a site dedicated to providing women in general and mothers in particular with new-car reviews, can now be accessed through the mobile version of Cars.com.
Consumers can now type in http://www.cars.com into any mobile device and access the latest news and car reviews from Mother Proof. In addition to the Mother Proof content, they can access vehicle listings alongside research tools and buying advice from Cars.com, giving savvy car shoppers on-the-go access to the information they need to make a confident buying decision. "As mothers, the reviewers at Mother Proof know how much time we spend in our cars," said Kristin Varela, chief mother at Mother Proof. "Now, if you are waiting in the car pool lane picking up your kids, you can type in Cars.com into your mobile device and click on the link to Mother Proof to access all the latest news and reviews on the site." Cars.com mobile is powered by Crisp Wireless, a leading content management services company that builds, hosts and maintains mobile websites for major media and entertainment companies. Crisp Wireless' core product, the mLogic(TM) platform, enables companies to efficiently deploy mobile websites that offer rich media features including audio and video; commerce solutions to sell ringtones, wallpapers and subscriptions; text messaging; and integrated data feeds for content management. About Mother Proof: Mother Proof(TM) (http://www.motherproof.com) provides online car reviews and information aimed at the fastest-growing segment of automotive consumers: women and mothers. The site was launched in 2004 by Kristin Varela, a young mother of two, when she was in need of a new car and couldn't find information that was important to her and her family. Now part of the Cars.com family, Mother Proof's team of mom-reviewers continues in a never-ending quest for the quintessential mom-mobile, searching for vehicles that make grocery shopping and preschool pickup just a little easier. |
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