Gardein Sweeps Sundance Attendees Off Their Meat

LOS ANGELES, Jan. 29, 2013 -- As celebrities arrived and film premieres were rolling, Gardein, the revolutionary brand that is transforming America's table with meat-free foods, stole the show at the recent star-studded Sundance Film Festival in Park City, UT.

Gardein premiered at Fender® Music Lodge in The Associated Press Festival Headquarters, serving up a menu of delicious foods including the Gardein Ultimate Beefless Sliders, Seven Grain Crispy Tenders, and Mandarin Orange Crispy Chick'n to stars and celebrities such as James Franco , Adrien Brody , NBA player Thurl Bailey, Paris Hilton , Steven R. McQueen , Alexander Antebi , and Richmond Arquette. ( Rami Jaffee of the Wallflowers and the Foo Fighters even took to the stage a little behind schedule so that he could have his fill of Gardein.) More than 5,000 of the company's signature Beefless Sliders were served as attendees exclaimed how Gardein "owned Sundance" and that they would eat Gardein "anytime, anywhere," turning the Town of Park City "deliciously meat-free!"

Gardein's A-list menu of great-tasting, meat-free foods is ideal for anyone looking to make healthier choices. Gardein's Mandarin Orange Crispy Chick'n provides a great source of protein with no trans-fat, dairy or eggs, and one serving of the Seven Grain Crispy Tenders is only 100 calories and provides 8g of protein. These items, like all Gardein foods, replace traditional protein in any meal or recipe, and preserve the taste, texture and nutritional value of everyday foods people love to eat.

"We know Gardein fans, including many celebrities, are looking to live a healthier lifestyle, and Sundance offered a great opportunity to connect with them in a memorable setting," said Russell Barnett , vice president of marketing, Gardein. "We're thrilled to sweep the town of Park City off their meat during this premiere film festival with the great taste and texture of Gardein!"

For more information on Gardein and its line of tasty foods, made from a signature blend of soy, grains and natural ingredients, visit Gardein.com.

About Gardein
Founded in 2006, Gardein (garden + protein) is an award-winning line of delicious and healthy meat-free foods. Gardein founder Yves Potvin created the first veggie dog in the 1980s and is now dedicated to elevating – and beefing up – the category with a full range of great-tasting, better-for-you meat-free innovations. From its signature Seven Grain Crispy Tenders to the Ultimate Beefless Burger, Gardein offers mouthwatering, center-of-plate foods that deliver real meat taste, texture and nutrition—with no cholesterol and less fat and calories than traditional proteins. Made with soy, grains and natural ingredients, Gardein's foods can easily replace traditional protein in any meal or recipe.

Gardein is popping up everywhere, available in the produce cooler and freezer aisle at more than 15,000 grocery stores in the U.S. You can also find us on college campuses and in your favorite restaurants across the country.