Home Add to Favorite Contact Submit  
           29 March, 2024


    
Category:  Press » Entertainment

 

Sony Targets Professional And Collegiate Sports With New Sales And Marketing Team

Popularity:
         Views: 1972
2006-12-14 03:04:08     
Sony Electronics Inc.

The increased use of high-definition technology at all levels of professional and collegiate sports has led Sony Electronics to form a dedicated sales and marketing team focused on this area.

The goal, according to Alec Shapiro, senior vice president of sales and marketing in Sony Electronics' Broadcast and Production Systems group, is to help those in the sports industry ease their transition to HD.

Based in Park Ridge, N.J., Sony's new Sports Sales and Marketing Solutions team will be led by Steve Stubelt and will work with professional sports organizations, broadcast networks and OB truck companies. The group also has account managers who will work with system integrators and venue managers at stadiums and arenas.

Working closely with the professional sports marketing team will be Sony's new Sports and Education Sales team focused on the collegiate Division I marketplace and headed up by Mary Schoof, national sales manager.

Sony's focus on sports production complements the efforts underway in the consumer electronics area, where the company has established an array of relationships and sponsorships.

These include such athletes as NFL quarterback Peyton Manning, pro golfer Michelle Wie and NASCAR driver Ryan Newman.

Sony's Bravia™ televisions are the official LCD HDTV brand of the New York Yankees and NASCAR.

The company also sponsors the Sony Open in Hawaii and teams with CBS for its HD coverage of NFL football games.

Shapiro said the time is right for a strengthened sales and marketing focus on professional and collegiate sports.

"There are a significant number of new stadiums under construction and existing facilities are quickly making the transition to HD," he said. "Sony is uniquely qualified to be the prime source of expertise when it comes to HD at major sports facilities."

Shapiro added that each member of the new sales and marketing organization has extensive experience both in the sports world and in the world of high-definition technology.

A Sony veteran, Stubelt was most recently a regional sales manager and also served as a national accounts manager covering the sports OB truck company market.

Schoof, who joined Sony in 1991, previously held the role of regional sales manager. She is also a member of East Carolina University's Athletics Hall of Fame, as a result of her days as a star player for its women's basketball team.

Shapiro said with high-performance technology increasingly available at lower costs, the use of HD acquisition and recording technology is becoming more widespread throughout the sports world. Video has long been a valuable training tool in sports, and HD adds a new level of picture quality and detail.

According to Stubelt, "Coaches are recording practices and games in HD, stadiums are feeding HD content directly from the truck to scoreboards and to displays throughout a venue, and teams are feeding more HD footage to networks for broadcast. The goal of this new team is to support all these applications and raise awareness of the benefits and ROI of HD production."

"What's happening in professionalsports directly impacts what's happening at the collegiate level," added Schoof. "This is a unique time in professional and college sports, as it relates to the use of video and audio technology. With this new team and new focus, we'll not only be able to address customers' needs for specific product categories, but we'll also be able to respond to customers faster and deliver even higher levels of end-user service and support."

Specialized in: Sony Worldwide - Sony Website - Sony Headquarters - Sony Global - Sony Corporation - Sony Corp - Sony
URL: http://www.sony.net
Print press release      Bookmark this page
Related Press releases 
Poopie Suits Announces Release of 4th Book - More Sub Tales (Popularity: ): Nashua, NH - USA, March 27, 2021 -- This is newsworthy because two of the four books have been named as The Best Books About Submarines in the World for 2021. Poopie Suits was #6 in 2020. These are significant books that document the untold story of the men who manned the US Submarine Force during WWII, the Cold War, and the War on Terror. Each story is real.Poopie Suits ...
Sheraton Bali Kuta Resort Introduces a Special Daily Pass Program At Sheraton Fitness By Core Performance™ (Popularity: ): Sheraton Bali Kuta Resort aims fitness enthusiasts in Bali to trial the hassle-free work out experience at Sheraton Fitness by Core Performance™ with an all-inclusive daily pass rateBALI, INDONESIA – 6 February 2014 – Sheraton Bali Kuta Resort launches a special daily pass program for fitness enthusiasts to work out while being indulged by the refreshing oceanic view at Sheraton Fitness by Core Performance™, a membership lifestyle program of Sheraton ...
The Cable Company Launches Abyss Headphones at the New York Audio Show (Popularity: ): Pennsylvania, US (30 April, 2013) – The Cable Company, a leading provider of specialty audio cables and high-performance sound equipment, launched their new Abyss headphones at the New York Audio Show.The show was held at the New York Palace Hotel between the 12th and 14th of April, and gave visitors the chance to experience the latest cutting-edge audio equipment, as well as attend live entertainment events and seminars. The Cable ...
Charlie Sheen Cover Story Announced by Innovative Product Opportunities, Inc./Cigar & Spirits Magazine (Popularity: ): ORANGE COUNTY, Calif., May 14, 2012 -- Cigar & Spirits Magazine is a bi-monthly Publication licensed to Innovative Product Opportunities, Inc. (OTC.BB: IPRU.OB). Available now nationwide through Barnes & Noble bookstores, Cigar & Spirits Magazine announced that celebrity actor Charlie Sheen will appear on the cover of the May-June issue. In addition to being on the cover, a feature cover story and interview will appear in the issue, where Charlie ...
Antonio "A&R" Richardson Promises Growth in 2012 (Popularity: ): Antonio "A&R" Richardson had a great year in 2011, but in 2012 he’ll only get better.St. Paul, MN (USA), Thursday - January 05, 2012 -- For Antonio "A&R" Richardson, 2011 was a year of development. The Saint Paul, Minn. hip hop artist and actor built on the success he experienced in 2009 and 2010 to further challenge himself to only get better.In 2011, Richardson saw the release of two major ...


Related Business 
Get Your Ducks In A Row For Sales Success (Popularity: ): Bob Everlanka’s career includes Sales at Unilever, Marketing at Hertz and Director of Sales and Marketing positions at Beatrice Foods and Borden. He is currently President of Remedy Staffing in Houston. Bob Kuczik has been VP of Sales with Fuji Film, Sony and Reacton.
International Sports Properties (Popularity: ): A sports marketing and media communications firm specializing in collegiate athletic programs. Company profile, contacts, and client listing are featured.
WDT Limited (Popularity: ): WIN Sales and Marketing Programs is a one stop shop of sales solutions from Sales consultancy, Sales Recruitment , Sales Training, Coaching and Sales Certifications. We help Individuals and Organization that are becoming extremely worried about the impact of the economy is having on their revenue. The system is flexible. Our work is based on selling skills and not culture. WIN Sales & Marketing Programs have a single focused objective, ...
Callbox B2B Lead Generation (Popularity: ): Callbox is an industry award-winning full service sales and marketing firm that provides global market access via direct marketing, web marketing, sales support, database services, and advanced sales force management. Callbox enables revenue growth by accelerating market capture through comprehensive modern marketing: global database mining, best practice search marketing, and dedicated, professional, results-driven marketing staff.
Callbox Targeted Call List Malaysia (Popularity: ): Callbox is an industry award-winning full service sales and marketing firm that provides global market access via direct marketing, web marketing, sales support, database services, and advanced sales force management. Callbox enables revenue growth by accelerating market capture through comprehensive modern marketing: global database mining, best practice search marketing, and dedicated, professional, results-driven marketing staff.
Worlds Best Sales Trainer (Popularity: ): Free Content Resource Management, Free CRM, Free Sales Training and Sales Training Video from Worlds Best Sales Trainer. Our CRM with Sales Opportunity is free for a sales team up to 4 sales professionals. You and your sales team can gain complete control of your sales activity with the Contact Resource Manager, CRM with Sales Opportunity Module from GregMedia Inc. Be organized and completely informed on where your with every ...
Sony VAIO Help (Popularity: ): At iGennie, we understand your requirements and accordingly provide you the best possible technical support and help services for all your Sony products. Whether it is a Sony Vaio Notebook or a Sony Digital Camera, Our tech support for Sony, includes them all.
Lead Optimize Outsourced Marketing (Popularity: ): Lead Optimize Outsourced Marketing Department is the most cost-effective way for small and medium businesses to have all the marketing capabilities of their larger competitors. We provide a more cost-effective alternative to in-house marketing for companies who want better marketing and sales support — professional, consistent, prolific marketing to drive leads, sales, and growth.
Callbox: Sales and Marketing Firm (Popularity: ): Callbox is an industry award-winning full service sales and marketing firm that provides global market access via direct marketing, web marketing, sales support, database services, and advanced sales force management. With proven sales and marketing expertise, Callbox allows businesses to focus confidently on their core competencies and goals.
National Collegiate Wrestling Association (Popularity: ): The N.C.W.A. acts as the governing body for non-NCAA collegiate wrestling teams. Provides team rankings, calendar, chat room and membership information.