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Stonyfield's Great Food Find Takes Foodies on a Virtual Scavenger Hunt

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2012-05-08 02:16:43     
Stonyfield.com

LONDONDERRY, N.H., May 7, 2012 -- Stonyfield, the world's leading organic yogurt maker, has launched The Great Food Find, a fun and interactive online scavenger hunt that takes food lovers on a virtual journey to find organic and natural foods around the web, with multiple opportunities to win prizes and get to know more about their food as they go.

The Great Food Find is part of the year-long Stonyfield 'Know Your Food' campaign, which taps into people's desire to know more about the food they eat. From the way it was grown, to the ingredients that go into it, each bite matters—to our health, our family, farmers, animals and the planet.

Clues on iWillKnowMyFood.com and Stonyfield's Facebook page will lead scavenger hunters to nearly a dozen food websites – such as Annie's Homegrown, Nature's Path, Sambazon, and more – and discover delicious natural and organic food products to fill their virtual tote bag. Each visit allows players to check off another item from their virtual grocery list, getting them closer to a chance to win a $15,000 kitchen makeover and other great prizes. The discovery of each product also unveils another fun fact about the item, so participants learn more about their food along the way.

"The aisles of the grocery store can be a confusing place with all of the different food products available and all of the misleading labels out there," says Stonyfield Chairman Gary Hirshberg. "It's clear that we're in a time when people want to know as much as they can about their food, from who grew the ingredients to how it was produced. The interactive Great Food Find is a fun way to invite people to learn what's really in the things we eat, and how all of this impacts our bodies, our communities and our planet."

The Great Food Find will run from May 7 – May 21, giving scavenger hunters two weeks to fill their virtual shopping tote. After finding the full shopping list of natural and organic food items from brands they know and love, participants will be rewarded with coupons from Stonyfield and partner food companies including Annie's Homegrown, Happy Family, Sambazon, Woodstock Farms, Nature's Path, Organic Valley, Applegate Farms, Peanut Butter & Company and Honest Tea. The more actions people complete on the Know Your Food website, the more chances they'll be entered to win great prizes, as well as the grand prize of a kitchen makeover worth $15,000 and shelves stocked with natural and organic food from Stonyfield and the partner companies.

The Stonyfield Know Your Food campaign will run throughout 2012, with new and fresh information, a panel of experts updated frequently, as well as additional contests and interactive features to come. To stay informed, visit the site often or sign up for updates at IWillKnowMyFood.com.

About Stonyfield

Stonyfield, celebrating its 29th year, is the world's leading organic yogurt company. Its certified organic yogurt, smoothies, milk, cultured soy, frozen yogurt and ice cream are distributed nationally. The company advocates that healthy food can only come from a healthy planet. Its use of organic ingredients helps keep over 200,000 farm acres free of toxic, persistent pesticides and chemical fertilizers known to contaminate soil, drinking water and food. To help reduce climate change, Stonyfield offsets all of the CO2 emissions generated from its facility energy use. Stonyfield also donates $2 million of its yearly profits to efforts that help protect and restore the Earth.

Specialized in: Organic Yogurt - Yogurt - Milk - Ice Cream - Frozen Yogurt - Greek Yogurt
URL: http://www.Stonyfield.com
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