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Category:  Press » Entertainment

 

Azteca America Appoints Marlene Braga as Vice President of Programming

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2011-10-31 20:12:47     
Azteca

LOS ANGELES, Oct. 31, 2011 -- Azteca America is pleased to announce that Marlene Braga has been appointed to Vice President of Programming of Azteca America, where she will be responsible for day-to-day programming and also collaborate on long-term strategy with the SVP of Programming, Production and Marketing. The appointment is effective immediately.

Ms. Braga was previously VP of Programming for nuvo TV (formerly SiTV). Prior to the position, she founded Woman on the Verge Productions, a company specializing in high-end content creation, from live events to reality series and feature films. She has also held the position of Director of Programming and Production for the The History Channel en Espanol.

Her television experience also includes field production work at ABC and story development and production for PBS. Prior to moving into television journalism, she was print producer for major companies such as Condé Nast Publications, Donna Karan, Pixar Animation Studios and the Gap.

"We're excited to have Marlene on board at Azteca America and are confident that her experience, creativity and dedication will help push us to the next level," said Azteca America CEO Martin Breidsprecher.

"I look forward to working closely with Marlene as we program the best that Azteca has to offer and combine it with the most relevant programming produced for our audiences," said Alberto Santini Lara, SVP of Programming, Production and Marketing, as well as being Director of Azteca 13 and Azteca Novelas.

Ms. Braga was born in Miami to a Cuban family and was raised in the United States. She holds a master's degree from the Columbia University Graduate School of Journalism and a BA in political science from The George Washington University.

About Azteca America

Azteca America is the alternative choice in broadcast television for Spanish speaking families residing in the United States. Azteca America operates in 79 markets nationwide, and can also be seen on DIRECTV Mas Channel 441 (AZA 441) and DISH Network Channel 825. Wholly owned by Mexican broadcaster TV Azteca, S.A.B de C.V., Azteca America has access to the best programming from TV Azteca's three national networks, including a library with over 200,000 hours of original programming and news from local bureaus in 32 Mexican states. The network complements Mexican programming with an innovative line-up of shows from international producers and distributors to ensure the finest programming for Spanish-speaking viewers and unique advertising solutions for partners seeking to reach the most dynamic market in the country.

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