Leading UK Mutuals Team up for New Life Cover product

Harrogate, United Kingdom, (11th Oct 2011) - Two of the UK’s leading mutual organisations, Benenden Healthcare Society and Engage Mutual Assurance, have teamed up once more to launch their second major product together.

The new Benenden Over 50s Life Cover plan is brought to Benenden Healthcare members by the Friendly Healthcare Organisation Limited. The plan is provided by Engage Mutual Assurance, who also currently provide the Benenden Health Cash Plan, which launched at the start of the year.

This latest partnership is part of Benenden Healthcare Society’s ambitious plans to extend its offering to its members.

Marc Bell, Marketing & Business Strategy Director at Benenden Healthcare and Director of FHOL said: “This is a natural next step in the evolution of our working relationship with Engage Mutual. The new Over 50s Life Cover product is a major move towards broadening the Society’s range of products and services, offering greater choice to its members with the same good value and quality of service provision.

“There’s something natural in two mutuals working closely in this way. We understand each other’s business model and recognise the long-term value to both our organisations.’”

Karl Elliott, marketing director at Engage Mutual, added: “Working to our mutual strengths and with shared insights, we have developed an exclusive product tailored to the needs of the Benenden membership base. Our complementary values as mutuals ensure a co-operative relationship which is to the benefit of both organisations and their members.”

The Benenden Over 50s Life Cover Plan is available to members of the Benenden Healthcare Society and their family & friends who are aged 50 – 80 (inclusive) and UK resident and provides a cash lump sum in the event of the death of the plan holder.

About Engage Mutual:
Engage Mutual is one of the larger UK mutuals providing simple, value for money savings, protection and investment products to more than 500,000 customers. Engage Mutual prides itself on being a family-oriented modern mutual, providing products that help enable households of all kinds to plan their finances to help meet their future needs. Engage Mutual has been the title sponsor of the Rugby Super League since 2005 and has extended its agreement to 2011.

Contact Information:

Kathryn McLaughlin
Engage Mutual Assurance
Post: Engage Mutual Customer Service Department
Hornbeam Park Avenue
Harrogate