FreshDirect Now Serving Busy Families in Nassau County, Long Island

LONG ISLAND CITY, N.Y., Oct. 10, 2011 -- FreshDirect, New York City's premier online grocer, is now helping busy families in Nassau county communities, surrounding the Long Island Expressway from Great Neck to the Suffolk border, stay on top of their game on their home turf.

Now busy parents may shop online from home while their kids are sleeping or buy from the playground, carpool line, or the office, as well as on-the-go via iPhone or Android. Aisle-stopping temper tantrums, tossing unexpected items into a heavy shopping carts, and running into neighbors when one would rather not are a thing of the past.

With more than 70 unique freshly-made "4 Minute Meals" 12 Kids Meals, pastries, desserts, and artisanal and parbaked breads, FreshDirect plans to leverage its proprietary advantage of made- to-order foods and direct distribution (Vs. picking from existing on-shelf stock) to win a 90% market share in these locations similar to its dominant share advantage in Manhattan. "We think suburban moms will see a perfect storm of benefits from FreshDirect with nutrition, convenience, and value for time and money spent," said FreshDirect Corporate Nutritionist, Maggie Moon, MS, RD.

FreshDirect sources seasonal produce from more than 60 local farms, which means that fruits, veggies, and dairy check in and head right out, sans middleman, keeping them fresher for longer in customers' refrigerators.

Instinctive tools, like Quick Shop, let busy moms and dads duplicate a previous order. An online grocery cart keeps a running tally to help parents shop within their budgets. Early-morning to late-night delivery time slots allow families to shuttle kids among activities, run errands, and keep up-to-speed with their busy lifestyles without having to waste time in a grocery checkout line.

About FreshDirect

FreshDirect is the leading profitable online grocer in the U.S. with customers in New York, New Jersey and Connecticut. It is known for its fresh-from-the-farm foods and brand-name groceries at everyday low prices, all delivered to customers' doors. FreshDirect's food experts rate all produce and seafood every morning and give each item an Expert Quality Rating to help customers choose what is best and in-season. FreshDirect customers can enjoy over 600 Entrees and Side Dishes, made fresh daily by professional chefs using the finest, freshest ingredients. FreshDirect ranks 70th on Internet Retailer's Top 500 Guide®.