Hyundai's Connected Vehicle Program Spotlights ATX Capabilities as a Leading Private-Label Telematics Provider to Automotive OEMS

Yesterday's announcement by Hyundai Motor America of the launch of its Blue Link® telematics program reinforces ATX Group's (ATX) leading role as a telematics service provider.

Blue Link offers a broad menu of more than 30 innovative telematics services spanning safety, convenience, content, and connectivity. Hyundai owners can access these services through a variety of interfaces, including an advanced voice recognition system designed and implemented by ATX.

ATX is a leading developer and integrator of customized, private-labeled connected vehicle services to global automobile manufacturers, and is proud to have partnered with Hyundai in offering Blue Link telematics services. Blue Link will launch in the U.S. on all future Hyundai models, beginning this year on Sonata. Hyundai unveiled Blue Link in an announcement prior to the 2011 International CES.

Blue Link is enabled and powered by ATX's next-generation telematics platform, a unique and flexible architecture that supports multi-modal interfaces for vehicle owners, enables customized solutions for specific markets and vehicle segments, and provides an enhanced means for global expansion of telematics programs. With this advanced platform, ATX can provide automotive clients turnkey, connected vehicle solutions that include working with open protocols, and managing wireless accounts, service and content integration, and customer relationship management.

"At ATX we have successfully utilized our platform to assist Hyundai in making Blue Link a reality. It combines the best of in-vehicle systems with Web-enabled and smartphone interfaces to deliver a very broad menu of vehicle connectivity, convenience, and safety services," said Tom Metzger, senior vice president and general manager of Connected Vehicle Services for ATX. "ATX has merged our core capabilities in connected vehicle technology with enhanced off-board voice technology to contribute to a simplified and intuitive in-vehicle user experience."

In addition to connected vehicle services provided to Blue Link, ATX's parent company, Cross Country Automotive Services, has been the provider of roadside assistance to Hyundai since its entry into the U.S. market nearly 25 years ago.

Note: Blue Link® is a registered trademark of Hyundai Motor America Corporation

ABOUT ATX:

With operations in Dallas-Fort Worth, Texas and offices in Dusseldorf, Germany and Paris, ATX (www.atxg.com) is one of the world's leading providers of connected vehicle services to global automobile manufacturers. ATX services, among the first to be launched in the consumer vehicle market back in 1996, are provided to vehicle owners through the brand names of its customers. Services by ATX provide enhanced safety, security and driving convenience to vehicle owners, and help automobile manufacturers and their affiliated dealerships use telematics data and multiple customer contact channels to reduce costs, enhance vehicle servicing, and more closely manage customer relationships and contacts with the vehicle through its lifetime.

ATX is a division of Cross Country Automotive Services (www.crosscountry-auto.com), a leading provider of roadside assistance programs in the U.S. on behalf of global automobile manufacturers and U.S. insurance carriers. Cross Country provides solutions for the nearly 6 million roadside service events experienced by their consumers each year. In addition, Cross Country provides accident scene management, vehicle release management and total loss screening services for insurance carriers, and customer care services for a number of automotive manufacturers.