SO KODAK Gets Even Hotter with Rihanna

Rihanna is SO KODAK!

At an exclusive performance by Drake and Trey Songz at the Best Buy Theater in New York City on October 5th, Kodak revealed that international star and multi-Grammy winning artist Rihanna will join the SO KODAK marketing campaign talent roster. Rihanna and Kodak shared the exciting news with the 1,000 fans in attendance via a surprise video that closed out the show.

Rihanna recently shot her upcoming SO KODAK television spot titled "Fashion Shoot" in New York City. She will join previously announced artists Drake, Trey Songz and Pitbull as the faces of Kodak's new integrated marketing campaign promoting KODAK EASYSHARE Digital Cameras to young, socially connected consumers. The campaign, which launched on October 4th, celebrates what it means to be "SO KODAK" – a moment, an action, or a person that is hot and hip and worth talking about, bragging about and sharing with your entire social network. Fans can visit http://www.sokodak.com to participate and learn more about the campaign.

"I am excited to team up with Kodak on this project. I am an avid fan of photography and love taking pictures, so this was a natural fit for me," said Rihanna. "Being on tour, traveling around the world, I have so many cool moments that I have captured on my camera." Rihanna's upcoming album, "Loud," will be released on November 16th.

The multi-platform campaign spotlights KODAK EASYSHARE Digital Cameras featuring Kodak's exclusive, social networking-friendly Share Button. Broadcast spots, directed by award-winning director Chris Robinson, feature the four artists sharing pictures with each other in a fun, personal and engaging way. In addition to national television spots, the SO KODAK campaign includes radio, online advertising, social media, public relations and consumer promotions.

"Rihanna's unique style and bold and magnetic personality embodies the meaning of 'SO KODAK,'" said John Blake, General Manager, Digital Capture and Devices and Vice President, Kodak. "With Rihanna, Drake, Trey Songz and Pitbull, we have an all-star roster of artists who help bring to life how KODAK Cameras and our Share Button make it easy to stay connected with your friends and family."

About KODAK EASYSHARE Digital Cameras

Kodak offers the world's only digital cameras with 3-step sharing capability. Using Kodak's unique Share Button, consumers can simultaneously share their pictures to multiple social networks including FACEBOOK, KODAK GALLERY, FLICKR, ORKUT and YOUTUBE, as well as email.*

The latest addition to Kodak's award-winning line of digital cameras, the new KODAK EASYSHARE M590 Digital Camera is the ultimate social networking accessory for people who love to share their pictures. Featuring Kodak's exclusive Share Button, it's also the world's thinnest** 5X optical zoom digital camera and boasts a sleek, modern and stylish design. The KODAK EASYSHARE M590 Digital Camera is available for US $199.95 MSRP in silver, red, purple and blue at major retailers and Kodak.com.

* All models manufactured in 2010 or later

** World's thinnest 5X optical zoom digital camera as of July, 2010

About Kodak

As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives. To learn more, visit www.kodak.com and follow our blogs and more at www.kodak.com/go/followus. More than 75 million people worldwide manage, share and create photo gifts online at KODAK Gallery--join today at www.kodakgallery.com. Choose from the widest selection of Kodak digital cameras, all-in-one inkjet printers, pocket video cameras and more at http://store.kodak.com.