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Rentrak Announces Top DVD Sales and Rentals for Week Ending July 11, 2010

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         Views: 1873
2010-07-15 06:51:44     
Rentrak Corporation

Rentrak Corporation (Nasdaq: RENT), today announced the top ten DVD sales and rentals for the prior week based on estimated consumer spending.

According to the company's Retail Essentials and Home Video Essentials tracking services, the top ten selling DVDs and the top ten most-rented motion pictures, per data collected for the week ending July 11, 2010 include:

Rentrak Top 10 Selling DVDs*

RANK
TITLE
STUDIO
WEEKS IN RELEASE

1
Percy Jackson & The Olympians: The Lightning Thief
FOX (NASDAQ: NWS)
2

2
Brooklyn's Finest
Anchor Bay (NASDAQ: LCAPA, LCAPB)
1

3
The Book of Eli
Warner Bros. (NYSE: TWX)
4

4
Hot Tub Time Machine
MGM
2

5
Alice In Wonderland
Disney (NYSE: DIS)
6

6
The Crazies
Anchor Bay (NASDAQ: LCAPA, LCAPB)
2

7
Green Zone
Universal (NYSE: GE)
3

8
The Twilight Saga: New Moon
Summit Entertainment
16

9
Remember Me
Summit Entertainment
3

10
The Wolfman
Universal (NYSE: GE)
6

*Week ended July 10, 2010

Rentrak Top 10 Renting DVDs

RANK
TITLE
STUDIO
WEEKS IN RELEASE

1
Hot Tub Time Machine
MGM
2

2
Brooklyn's Finest
Anchor Bay (NASDAQ: LCAPA, LCAPB)
1

3
The Crazies
Anchor Bay (NASDAQ: LCAPA, LCAPB)
2

4
Percy Jackson & The Olympians: The Lightning Thief
FOX (NASDAQ: NWS)
2

5
The Book of Eli
Warner Bros. (NYSE: TWX)
4

6
Green Zone
Universal (NYSE: GE)
3

7
She's Out of My League
DreamWorks (NASDAQ: DWA)
3

8
When In Rome
Touchstone (NYSE: GE)
4

9
Shutter Island
Paramount (NYSE: VIA and VIA.B)
5

10
Alice In Wonderland
Disney (NYSE: DIS)
6

© Rentrak Corporation 2010 -Content in Rentrak Home Entertainment updates is produced and/or compiled by Rentrak Corporation and its Home Entertainment data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the home entertainment updates in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About Retail Essentials®

Retail Essentials measures weekly consumer sales activity on standard DVD and Blu-ray Disc titles in the U.S. brick-and-mortar channel. No other service provides faster access to in-depth market data and weekly estimations of gross consumer spending. Rentrak delivers sell-through data broken down by DVD title, format, category, genre, TV market and more, within 72 hours after the close of each business week. Clients can access current, weekly, and historical title sales data to competitively benchmark industry performance.

About Home Video Essentials®

Home Video Essentials is Rentrak's exclusive point-of-sale (POS) tracking system, which measures title-level performance via rental transactions on over 65,000 DVD and video game properties in the brickandmortar, online, and kiosk channels across North America. Rentrak is the world's largest processor of rental data, tracking in excess of one billion transactions each year from more than 13,700 storefronts within 72 hours after the close of each business week. Clients are able to identify consumer trends, quantify performance, and benchmark findings against the broader business sector.

About Rentrak Corporation

Rentrak Corporation is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, video on demand and linear television, broadband and mobile, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional offices worldwide. For more information on any of Rentrak's services, please visit www.rentrak.com.

Contacts:
Rogers & Cowan for Rentrak Corporation

Sallie Olmsted
Amanda Bialek

(310) 854-8124
(310) 854-8151

solmsted(at)rogersandcowan.com
abialek(at)rogersandcowan.com

Specialized in: Media Measurement - Analytical Services - Media Consumption - Audience Measurement - Census-level Measurement - Entertainment Content Performance - Entertainment Analytical Services - Television Audience Measurement
URL: http://www.rentrak.com/
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