Home Add to Favorite Contact Submit  
           29 March, 2024


    
Category:  Press » Non-profit

 

Moms Spending Less on Back to School Shopping, but Spending More Time Helping in Class This Year

Popularity:
         Views: 1960
2010-07-07 05:43:14     
Marketing to Moms Coalition

Moms plan to cut back on their school shopping this Fall, especially when it comes to clothing for kids, according to a new survey of 1,275 moms nationwide by the Marketing to Moms Coalition. Funded by Current Lifestyle Marketing and Weber Shandwick, the survey was conducted in June 2010 and reveals trends among moms of children age 7-17, including both English and Spanish-speaking Hispanic moms.

This year, spending is expected to decrease 10 percent for kids 7-12 and 12 percent for teenagers 13-17 compared to last year. Moms of 7-12 year olds report average spending of $440 for 2010, compared to $487 in 2009. Moms of teenagers 13-17 will spend $479 compared to $548 last year.

Across age brackets, spending on school supplies, electronics like calculators, and school activities will likely remain flat this year, with the biggest cutback coming in clothing. Among moms of 7-12 year olds, half (50%) say they will spend less than $100 on clothing- a 10 percent increase from 2009.

As spending levels decrease, school volunteering is increasing. More than 90 percent of moms with kids aged 7-17 say they will have the same or greater involvement in their child's school this year.

"Our research shows that families are still cautious about buying and are sticking to essentials for their kids," said Maria Bailey, CEO of BSM Media and founding member of the Marketing to Moms Coalition. "But they want to be involved and help as much as they can. As school systems face cutbacks, moms are stepping up by giving their time to help their children's education."

As has been the trend in recent years, moms plan to do most of their shopping in retail stores versus online. Online shopping for back to school has been trending down among moms for the past four years, according to Marketing to Moms Coalition reports.

So when the school bell rings - are moms happy or sad that summer is over? Happy! More than 80 percent say they will be happy when their kids go back to school this year.

For more information on the 2010 Back to School Report or the Marketing to Moms Coalition, go to marketingtomomscoalition.org.

About The Marketing to Moms Coalition

The Marketing to Moms Coalition is the only industry group dedicated to furthering an understanding of America's most powerful consumers. A not-for-profit organization, the group's goal is to share knowledge and insights about moms to help marketers create programs that engage and empower this driving force of the American economy. More information about the coalition can be found at www.marketingtomomscoalition.org. The founders of the coalition are Maria Bailey, CEO of BSM Media; Bridget Brennan, CEO of Female Factor; Michal Clements, Managing Partner, Insight to Action; Amy Colton, Executive Vice President, Current Lifestyle Marketing; and Teri Lucie Thompson, Chief Marketing Officer, Purdue University.

About the Survey

The survey was comprised of a nationally representative sample of American Moms contacted in June 2010, via an online invitation. The sample was balanced on region, household size, population density, income and ethnicity. An ending sample of 1,275 moms with children under 18 living at home completed the online questionnaire. The research firm Insight to Action analyzed results.

Specialized in: Teri Lucie Thompson - Bridget Brennan - Maria Bailey - Marketing To Moms - Michal Clements - Amy Colton
URL: http://www.marketingtomomscoalition.org/
Print press release      Bookmark this page
Related Press releases 
VA Senior Care Non-profit Explains Volunteering With The Elderly Guide (Popularity: ): Vienna, VA (press.abc-directory ) October 12, 2022 - Shepherd's Center of Northern Virginia, a Viena, VA Senior Care Non-profit organization, recently released an informative article which guides readers on best practices when volunteering with seniors. The new article is guided by Shepard's Center senior care specialists, who have genuine passion and expert knowledge to share with the community. They hope this new educational piece will assist in providing insight into ...
National Chimney Sweep Guild Now Offering Business Tools to Members (Popularity: ): Plainfield, Indiana 3, April 2013 – Sweeping a chimney is a tough job. At National Chimney Sweep Guild, their experienced staff is dedicated to providing the tools, discounts, and expertise to make the job easier. Many companies offer special discounts to its members as well as valuable rebates on the latest equipmentAlong with discounted chimney sweep prices on tools and supplies, businesses can also enjoy special rates for all aspects ...
World Growth to Pick Up Speed (Popularity: ): Despite the global recession, the world economy will grow faster in the second decade of the 21st century than it did in the first, The Conference Board reported today. The global economy will grow at 4.4 percent from 2010-2020, about 0.7 percentage point faster than 2000-2010 and 0.3 percentage point faster than 2000-2008, according to the second edition of The Conference Board Global Economic Outlook, providing projections of output growth ...
CAIR: NY Groups to Announce Coalition in Support of Park51, Religious Freedom (Popularity: ): On Wednesday, August 25, more than 40 prominent organizations, civic groups, leaders and religious and interfaith groups will join together to announce the creation of a coalition in support of religious freedom and diversity and to rebuff the increasingly strident opposition to a proposed Islamic center near Ground Zero. New York Neighbors for American Values embraces the American constitutional values of religious freedom, diversity and equality. We stand together today ...
UNICEF Appeals for $47.3 Million for Disaster Relief in Pakistan (Popularity: ): UNICEF has appealed for $47.3 million to fund its relief operation for the millions hit by flooding in Pakistan, including an estimated 1.4 million children. Pakistan is facing the worst flooding in more than 80 years. Heavy monsoon rains have affected close to 4 million people across the country."UNICEF is ramping up its relief operation for the millions of people affected by the flooding in Pakistan. Many of those are ...


Related Business 
Manage Your Money Right (Popularity: ): It’s always smart to control your spending. If you are careful with your spending, you can have more money to pay essential bills or to add to a savings account you can tap in an emergency. Take a serious look at your spending. As a first step, think about creating a spending plan, commonly known as a budget.
Spanish Courses In Spain (Popularity: ): Our high-quality courses teach students the language of Spain. At our school you'll learn Spanish while spending time in Spain and getting to know the country's culture and people. At our school you'll learn Spanish while spending time in Spain and getting to know the country's culture and people.
Wanderers- Your Trip PLanner (Popularity: ): Let us know your travel wishlist and we will create dream plan for you. By spending 5 minutes of your time in helping us with few details, you will save invaluable time & money in needless correspondence with us at a later stage.
Florida's Family Marine (Popularity: ): Our biggest problem we encountered was finding a quality used boat. Sure, there are many boats for sale on the market, yet so many we found were not described accurately, had many problems or were unreasonably priced. Often we failed to learn of the seller’s problem prior to making our purchase. Spending time on the water, I believe makes for a great day. However, when you are in a tournament ...
Select Mortgages and Loans (Popularity: ): If you are amongst the majority of homeowners who pay the standard interest rate to the same mortgage lender year after year, then you are probably spending more than you need to buy your home.
Crazy Horse Kennels (Popularity: ): English Pointers for upland bird hunting, field trialing, or just spending time afield. Home of 1999-2000 Top Shooting Dog of the Year. Photos of bird work.
Miserly Moms (Popularity: ): Provides tools and information moms need to cut back working hours and spend time with family.
Cheap Accommodation In Davids (Popularity: ): Cottage, a spacious, historically protected, house on the Štramberk square arrow next to the hotel. The view from the windows on the square, then back to the patio garden and the castle. The possibility of cycle. Vicinity provides all necessary services and a plethora of pleasant possibilities for spending leisure time.
Rob Carol Business Coach (Popularity: ): As an Executive Business Coach, Rob Carol's goal is to help you spend less time working in your business and more time working on your business. In the end, you’ll be spending less total time working and will be making more money. He would also like to help you put the FUN back in your business and your life.
Casler Conrad DDS (Popularity: ): Dr. Casler is married to Angie and the couple has two children: Courtney and Mackenzie. Outside of the office, Dr. Casler's favorite thing to do is spending time with his family, especially on exciting vacations. He is an avid sports fan, especially of Indiana University basketball. He also plays basketball recreationally and has coached youths in Upward Basketball. Active in the community, Dr. Casler is a member and Past President ...