R. L. Polk & Co. predicts a return to 15 million units in 2013, according to its most recent U.S. light vehicle forecast. Anticipating a U-shaped recovery for the U.S. light vehicle market, Polk's forecast indicates a return to more normal levels of activity by 2013. In addition to the forecast, Polk expects the market share for Japanese brands to stabilize, reaching 40.1% in 2013, which is similar to their current market share.

"We also expect a more even split between passenger cars and light trucks, with passenger car volume reaching 8.3 million units," reported Dave Goebel, North American forecast consultant for Polk.

Polk's outlook also reveals implications for vehicle repair demand. By 2011, there will be 10 million fewer vehicles in operation under four years of age. Noted Uwe Biastoch, director of global forecasting for Polk, "This will undoubtedly have consequences for the OEM service network which may offer opportunities for the independent aftermarket if they take more aggressive action."

Polk forecasting experts will share additional insight on its forecast at the upcoming Automotive Aftermarket Products Expo (AAPEX), on Tuesday, Nov 3 from 9:00-10:00 a.m. The presentation will be held at the Venetian Hotel/Palazzo Congress Center Level 1, Marco Polo Room 704.

About R. L. Polk & Co.

R. L. Polk & Co. is the premier provider of automotive information and marketing solutions. Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Mich. with operations in Australia, Canada, China, France, Germany, Japan, Spain, the United Kingdom and the United States.