Radio agency veterans answer one of the top questions in this new report, "Radio Advertising Costs – How Much Should I Budget?". Learn the nuances of the costs and profits in the direct response radio advertising world so you can make informed decisions about assessing the potential for a radio advertising campaign. Direct response radio advertising is a powerful medium that helps businesses acquire new customers profitably, if you know how it works. A new report released by Jeff Small and Brett Astor at Strategic Media Inc. Outlines the answers to questions about radio advertising costs and provides a framework for thinking about radio advertising costs.

Radio Advertising Costs – How Much Should I Budget?

This new report reveals the two main components of spending in radio. Starting with the radio advertising strategy and the commercial development, this report gives specific cost figures that help business owners better understand radio advertising. "There’s often a lot of misunderstanding about how direct response radio works, particularly with regard to costs, so this report can help a lot of business people think about radio advertising and how they can assess its potential for helping them grow their business profitably." Says Jeffrey Small, CEO of Strategic Media and a veteran of direct response radio with over a decade of experience.

The report also reveals costs associated with radio media buying, including details about the various phases of a radio advertising campaign. "We build customized pools of media for each campaign that we then apply rigorous profitability management techniques to so we can be sure we’re maximizing profit of every dollar our clients spend on media. Not everybody understands how this works. With this report, we can open up some eyes to the inner workings of direct response radio advertising." Says Mr. Small.

Strategic Media, Inc. is a direct response radio advertising agency with over a decade of experience building large radio advertising campaigns that generate immediate results and profitable new customers. The Company is a full service direct response radio advertising agency offering radio advertising strategy, radio commercial development, and radio media buying profitability management. Jeff Small, CEO and Brett Astor, Vice President both contribute to the direct response radio industry’s first blog, The Radio Sage Blog,radio-advertising-blog, where they also share their views on the latest news and trends in radio advertising.

Other articles from the Strategic Media article library include:
- The Five Biggest Mistakes in Direct Response Advertising
- The Eight Ways Direct Response Radio Enhances DRTV Advertising Campaigns.