China's Universities Open the Door for Baseball Players

Several of China's Universities have agreed to add baseball to their list of sports that offer a passport to a tertiary education: a move that baseball insiders have greeted as instantly increasing the People's Republic's potential to produce stars in the future.

Shanghai International Studies University, North China University of Technology, and Nanjing University of Technology, East China University of Political Science and Law, Guangzhou Sport University and Tianjin University of Sport have all agreed that they will include baseball among the sports where young talent will be recruited at lower academic admission requirements or exempted them for immediate admission.

"The cooperation of these Universities with CBA is of epoch-making significance. Baseball will become a popular and favorable sport to the young generation now," Madam SHEN Wei, Secretary-General of the Chinese Baseball Association (CBA) and an Executive Committee Member of International Baseball Federation, the worldwide governing body for the sport of baseball said.

"I'm not sure how easy it is for baseball fans anywhere else in the world to understand the significance of this. It's a milestone for youth baseball development!" declared Chinese-born financier Kenny HUANG Jian Hua, the chairman of QSL Sports Limited, who earlier this month was unveiled as the CBA's long-term partner chosen to China Youth Baseball League ("CYBL").

"This is an enormous step in unlocking the potential of a country of 1.4 billion people. Now baseball is a potential path into the university system it will free hundreds of young players to continue to combine their studies with their sport, instead of being forced to drop baseball completely, and it will inspire thousands more, maybe even tens of thousands children, to give the sport a try! "

Huang's excitement stems from the enormous importance Chinese parents place in their offspring's education, a phenomenon that can be traced back to the country's so-called "one-child policy".

"For many families there is only one chance, so they plan their child's education very carefully, almost from the day they are born," explained Huang, who graduated from Chinese Zhong Shan University, one of the top 10 universities in China before furthering his studies in the United States. Huang has also been involved in a variety of sports deals involving the New York Yankees.

"Naturally, they are reluctant to let anything get in the way of their child's future. Now, however, baseball can be part of that future. The fact is, overnight, playing baseball has turned into something that can improve the talented child's chances of getting into a good university!"

Almost all Chinese universities reserve a proportion of places, with slightly lower academic requirements, for talented young athletes with basketball, soccer and volleyball among the most common sports. Earning one of these places is notoriously difficult.

One of the universities entering into the swing of baseball is particularly likely to attract the attention of parents with would-be sluggers or flame-throwing pitchers: The Shanghai International Studies University is one of China's leading foreign language colleges and part of China's prestigious "Project 211" programme aimed at developing its universities into world-class academic establishments.

Meanwhile the CBA has also announced an acceleration in the growth of their sport. Mme SHEN revealed that, through a co-operation with the Ministry of Education, 1,000 schools now have baseball teams, of which 140 are in the tertiary educational institutions. Official statistics now suggest that over 100,000 Chinese are engaged in baseball activities.

For more information, please contact Hill and Knowlton Asia Limited:

China Baseball Association
TIAN Yuan
Tel: +86-10-6711-7596