Experian Helps BtoB Marketers Identify and Target Small Business Prospects During Virtual Trade Show

In this unpredictable economy, marketers are increasingly required to demonstrate ROI at nearly every step of a campaign. As a result, many target only mid- to large size enterprises looking for a big payoff. It often works, but this tactic could be leaving money on the table. Small businesses can provide a consistent source of leads that can convert to profitable sales.

Join Experian for BtoB's Leading Edge: Demand Generation in the Digital Age virtual trade show. This show focuses on the best in lead management technologies and tactics for b-to-b marketers. The virtual trade show includes all of the components of a regular trade show, except, participants attend from their desks interacting with other attendees and exhibitors on line. Registration for and participation in this event is complimentary.

In addition to Experian's virtual booth presence, Denise Hopkins, vice president of Marketing and Product Development for Experian, will host a Web cast presentation titled, "Following the leads: Identifying and Targeting Small Business Prospects."

During the presentation, attendees will learn:

* How to identify and target small business prospects that can convert to profitable sales
* Tips for converting small business prospects that require a blended view of a business and the business owner
* To develop a contact strategy that speaks directly to a small business's needs while building loyalty and trust

The virtual trade show will be held Tuesday, June 23 from 11:30 a.m. until 5 p.m. Eastern time.

About Experian

Experian(R) is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.

Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.

For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,000 people in 40 countries worldwide, supporting clients in more than 65 countries around the world. Total Group revenue for the year ended March 31, 2009, was $3.9 billion.