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Category:
Press » Arts
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Luxe Communications Wins Agency of Record for Fractional Life
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Popularity: 
Views: 2137
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2009-04-13 08:36:07
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Luxe Communications
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Luxe Communications, a luxury lifestyle media relations and marketing communications agency, has announced the addition of Fractional Life to its client roster.
Luxe Communications will manage all communications and media relations activities for Fractional Life, promoting each of the brand's divisions and fractional ownership categories in lifestyle, consumer, business and trade media.
"Luxe Communications is best known for creating and delivering targeted communications initiatives that build brands beyond their niche," said Soon Nguyen, President of Luxe Communications. "Working with Fractional Life gives us the ability to combine our experience working with fractional ownership and luxury product brands to further establish Fractional Life as the leading fractional ownership marketplace."
From a fractional jet to fractional real estate, Fractional Life is the number one consumer lifestyle brand dedicated to growing the fractional ownership marketplace. The company has three divisions: interactive, fractional conferences, exhibitions, and publishing. Fractional Life provides access to various companies in the fractional ownership space, including: Aircraft and Jets, Art, Boats and Yachts, Classic Cars, Corporate Hospitality, Destination Clubs, Handbags, Lifestyle, Property, Race Horses, Spirits & Champagne, Sports, Super Cars, and Vineyards & Wine.
"Luxe Communications demonstrated a real understanding of our brand values and the needs and wants of the fractional life consumer as the fractional ownership trend becomes more popular in these challenging economic times," said Piers Brown, Founder of Fractional Life. "I was very impressed with Luxe Communications' creative ideas and they ultimately won the account due to the innovation they demonstrated and the experience they already have in the luxury fractional ownership market."
ABOUT LUXE COMMUNICATIONS
Luxe Communications is a results-driven, boutique media relations and marketing communications and events agency that serves lifestyle industries including high end products, spirits, transportation and design. Luxe Communications is well-known in the luxury market for representing clients such as Automobili Lamborghini S.p.A, Automobili Lamborghini America LLC, Hagerty Insurance, Xellent Vodka, Gotham Dream Cars and Matli Elliott Design, among others.
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Fractional Ownership
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Shared Ownership
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Fractional Property
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| URL: |
http://www.fractionallife.com
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