Alliance Time Acquires Colibri Group Assets, Colibri & Seth Thomas, Top-Tier Jewelry, Lighter, Accessory & Clock Brands

Alliance Time, a leading distributor of brand name and designer jewelry, watches and accessories, has acquired the entire inventory of goods, intellectual property and trademarks from three top brands -- Colibri, maker of popular lighters, accessories for men, jewelry, executive gifts and flasks; Seth Thomas, the oldest clock manufacturer in the United States; and Linden Clocks, a noted clock maker.

The company plans to leverage its robust distribution channels with mid-sized and large market retailers, national chains and high-volume e-commerce sites to promote and sell the range of Colibri, Seth Thomas and Linden products that it purchased as part of a recent receivership auction for the defunct Colibri Group, the brands' parent company.

"Colibri, Seth Thomas and Linden are well-known brands with a history of quality and consumer appeal -- from the ubiquitous Colibri lighter to the iconic Seth Thomas-manufactured clock in Grand Central Station in New York," said Eli Katz, Alliance Time president, retail division. "We believe that their brand recognition combined with the strength of Alliance Time's distribution network will reinvigorate their presence in the marketplace."

In an effort to rejuvenate the brands further, Alliance Time will be asking former employees of The Colibri Group, for background analysis and to investigate potential work opportunities.

"As we look into possibly developing and growing these brands for the future, we would be remiss, if we didn't explore tapping into the people and resources that previously served Colibri, Seth Thomas and Linden well. We are confident that we can leverage the synergy of our existing infrastructure with the historic legacy of these brands" added Katz.

About Alliance Time:

Based in New York City, Alliance Time is a privately-held retail distribution company offering a multitude of products from mid-range to luxury brands, specializing in jewelry, watches and accessories. They are the exclusive worldwide distributor for the European watch brands Milleret and Golana. Since 1999, the company has successfully provided goods to brick-and-mortar and online stores nationwide, including major chains and e-tailers.