SAP and Intel Collaborate to the Benefit of Small Businesses in the Professional Services Sector

SAP AG (NYSE: SAP) today announced it will collaborate with Intel to optimize SAP(R) Business One applications on Intel(R) Xeon(R) Processor based systems to enable small businesses to lower cost by achieving faster time to value of their IT investments. SAP and Intel intend to encourage original equipment manufacturers (OEM) and solution providers to create industry-specific bundles to leverage the results of this collaboration. The first bundle has been introduced for professional services firms through Intel's OEM Wortmann AG and SAP software solution partner Maringo Computers GmbH. In the future Intel and SAP will support additional OEMs and solution providers to provide further offerings in more geographies and targeting different industries. The announcement was made at CeBIT 2009, the world's leading information technology show, being held March 3-8 in Hannover, Germany.

The collaboration between Intel and SAP is an expansion of the highly successful SAP Business One industry solutions program, which delivers industry-specific software solutions to small businesses to address their unique business needs. With this expansion, the SAP Business One industry solutions program provides optimized hardware options that can be leveraged by SAP's channel partners to create packaged bundles of pre-integrated and pre-tested software, which include industry-specific partner add-on solutions, the core SAP Business One application and additional third party applications as required. With more than 22,600 small businesses using SAP Business One to help manage their business, SAP Business One is a robust platform that can be flexibly tailored to meet the fast-changing and industry-specific needs of small businesses.

The SAP and Intel collaboration accelerates the time to value for a customer to begin utilizing its IT investments and ultimately gives a customer the opportunity of running up to four servers on only one physical instance. This is accomplished due to pre-testing of the SAP Business One solution on Intel(R) Xeon(R) Processor-based systems with Intel(R) Virtualization Technology.

"We continue to collaborate with SAP to bring new affordable solutions to market", said Richard Curran, director of Enterprise Marketing and Software Solutions - Intel Europe, Middle East & Africa. "SAP Business One optimized to run on Intel(R) Xeon processors with Intel(R) Virtualization Technology delivers improved performance and manageability."

First Offering Targets Professional Services Firms in Germany

The first industry bundle is offered by Maringo Computers and Wortmann AG for the needs of small businesses in the German professional services industry. It includes SAP Business One, Maringo ProjectManagement, an "Enabled By SAP(R) Business One" solution (see Oct. 28, 2008 announcement, titled "Industry-Specific Business Solutions for Small Businesses Allow for Rapid Implementation at Affordable Cost"); a Wortmann AG Intel(R) Xeon(R) processor-based multi-core server with virtualization software; and additional third-party software that helps maximize customer usability.

Professional services firms often use separate programs to record hours, plan projects, manage customer data, create invoices and do the bookkeeping. This approach is slow, error-prone and expensive. With the packaged bundling, small businesses will have an integrated project management solution that is fully integrated with a business management system. Maringo Computer GmbH solution Maringo ProjectManagement caters to the entire workflow of the service industry from proposal management to built-in analytics to allow customers to instantaneously access a complete and up-to-the-minute view of their business.

"As small businesses in the service industries grow they reach a point where their existing point solutions no longer suffice to manage their business successfully," said Peter Sauermann, CEO, Maringo. "This is where we come in. The SAP Business One application platform provides us an ideal foundation for a small business IT infrastructure."

"This extension of the SAP Business One industry solutions program is another milestone for SAP in delivering the right solutions to small businesses," said Niels Stenfeldt, vice president, SAP Business One, SAP AG. "In today's market, it is more critical than ever that small businesses manage their operations effectively and profitably. By designing programs to bring the best of breed hardware and software providers together in a highly affordable manner, SAP is creating the best IT business platform for our customers based on their specific industry needs. This initiative will be included in our successfully established SAP Financing option."

About SAP(R) Business One

SAP Business One is a business management solution that is best fit for small businesses that have outgrown their accounting-only systems and are looking for a single integrated solution to manage their entire business including financials, sales, customer relationships and operations. Designed specifically for businesses with up to 100 employees, with SAP Business One, small businesses can streamline end-to-end operations, get instant and complete information, and accelerate profitable growth. Built upon SAP's decades of proven experience, SAP Business One can be flexibly tailored to meet the fast-changing and industry-specific needs of small businesses as they grow. With more than 550 add-on solutions and available in 40 country-specific versions, SAP Business One is delivered and supported locally by about 1,200 experienced resellers and is trusted by more than 22,600 customers worldwide.

About SAP(R) Solutions for Small Businesses and Midsize Companies

With more than 64,000 small and midsize customers worldwide, SAP is a leading provider of business applications and an established and highly successful player in the small and midsize enterprise (SME) market. SAP offers a broad and innovative solution portfolio for small businesses and midsize companies to meet the heterogeneous demands of SME customers. SAP solutions for small businesses and midsize companies include SAP(R) Business One, a single integrated application for successfully managing small businesses; SAP(R) Business ByDesign(TM), the software industry's most complete, integrated and adaptable on-demand solution for midsize companies; and SAP(R) Business All-in-One, a comprehensive, integrated and flexible solution for midsize companies with industry specific best practices built in. Sold, implemented and maintained through SAP and an expanding network of qualified partners, all of the solutions are competitively priced, easy and quick to implement and scalable to customers' growing business needs. The SAP solutions specifically designed for SMEs help enable small businesses and midsize companies to lower operating costs, improve operational excellence, gain better business insight and control, and grow their businesses flexibly. Additional information is available at www.sap.com/solutions/sme

About SAP

SAP is the world's leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 82,000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol "SAP." For more information, visit www.sap.com.

(*) SAP defines business software as comprising enterprise resource planning and related applications.

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