Eddie Bauer, a specialty retailer of casual apparel and accessories for the modern outdoor lifestyle, announced today the company plans to open a new store at Avenue at West Cobb on September 22, 2006.

"Eddie Bauer is thrilled to be opening at Avenue at West Cobb," said Lisa Erickson, Eddie Bauer spokesperson. "Surrounded by natural beauty, Marietta residents embrace the modern outdoor lifestyle. We look forward to providing active customers with apparel and accessories that offer the perfect mix of function and style."

The location will open featuring the company's Fall 2006 Collection, including new denim and pants fits for men and women. As part of the Grand Opening Celebration, customers will receive exclusive new store offers including our "Free Day Out" promotion. With a $50 purchase, a customer will receive a "Free Day Out" voucher for free admission to select local attractions. New stores will also feature the Essential Survival Kit Water Bottle for a special price of $10 (a $19.50 value) and with any purchase, customers will receive an Eddie Bauer coupon book with unique offers for the next six months.

The 5,310 square foot store will be located at Avenue at West Cobb in Marietta, Ga. The new Avenue at West Cobb Eddie Bauer will join our existing locations at Avenue at East Cobb, Town Center, Mall of Georgia, Peachtree Mall and Macon Mall in the greater Atlanta area.

About Eddie Bauer
Established in 1920 in Seattle, Eddie Bauer is a specialty retailer that sells high quality casual sportswear and accessories for the "modern outdoor lifestyle." The Company believes the Eddie Bauer brand is a nationally recognized brand that stands for high quality, innovation, style and customer service. Eddie Bauer products are available at approximately 380 stores throughout the United States and Canada, through catalog sales. The Company also participates in joint venture partnerships in Japan and Germany and has licensing agreements across a variety of product categories. Eddie Bauer employs approximately 10,000 part-time and full-time associates in the United States and Canada, and is headquartered in Redmond, Washington.

FORWARD-LOOKING STATEMENTS
This press release contains forward-looking statements. In some cases, you can identify these statements by forward-looking words such as "may," "might," "will," "should," "expects," "plans," "anticipates," "believes," "estimates," "predicts," "intends," "potential" and similar expressions. All of the forward-looking statements contained in this press release are based on estimates and assumptions made by our management. These estimates and assumptions reflect our best judgment based on currently known factors. Although we believe such estimates and assumptions are reasonable, they are inherently uncertain and involve risks and uncertainties. In addition, management's assumptions about future events may prove to be inaccurate. We caution you that the forward-looking statements contained in this press release are not guarantees of future events, and we cannot assure you that such statements will be realized. In all likelihood, actual results will differ from those contemplated by such forward-looking statements as a result of a variety of factors, including our inability to hire, retain and train key personnel; delays in enhancement of our disclosure controls and procedures; our inability to revitalize Eddie Bauer as a premium quality brand; changes in general economic conditions, consumer confidence and consumer spending patterns; risks associated with legal and regulatory matters; risks associated with rising energy costs; risks associated with reliance on information technology; challenges as a result of our involvement in the Spiegel bankruptcy process; the diversion of management's attention from operations while establishing post-emergence infrastructure and evaluating strategic alternatives; our inability to improve profitability of our retail stores, catalogs and website operations; our inability to source our requirements from our current sourcing agents; a significant disruption in our back-end operations; the inability of our joint venture partners to operate our joint ventures effectively; our inability to protect our trademarks and other proprietary intellectual property rights; unseasonable or severe weather conditions; and our inability to use our net operating losses to reduce taxes. Except as required by law, we undertake no obligation to update any of these forward-looking statements.