Orbis launches it’s new website! Orbis is a leading marketing Management Software provider servicing a global clientele that are engaged in a diverse range of industries.

Orbis () is a well-established global leader in providing marketing management software. Customers in many countries spanning across a diverse range of industries are using Orbis software to automate, and thereby better manage their marketing process.

Company’s marketing software has empowered marketers at many of the world’s leading brands in financial services, pharmaceuticals, consumer goods, retail, oil and gas, telecommunications, manufacturing and utilities.

‘Orbis Marketing’ the flagship software product, automates the process of ‘managing marketing’ in mid to large-sized enterprises in the following areas:

v Marketing Planning
v Marketing Budgeting
v Creative Production Management
v Marketing Spend Management
v Marketing Strategies
v Digital Asset Management

Traditionally, Marketing has not placed much if not any emphasis on efficiency and best practice as principles crucial to achieving success. However, progressive marketers are seeing the opportunities in embracing productivity as critical to achievement of their goals.

A report by Aberdeen Research titled "Success Strategies in Marketing Automation" supports this. Their report states: "...Best-In-Class companies achieve an optimal balance of ~50% (marketing) automation... while Average and Laggard companies struggle with greater than 80% manual tasks in marketing..."

The administrative burdens and wasted time in manual methods can actually be measured quite easily. The results can often be alarming to the senior marketers. For example, a world-leading pharmaceutical company used the Lean Sigma method to measure their process durations and process failure rate. They found:

Ø Manual process durations were over 5 times slower than when automated
Ø The failure rate for particular compliance processes was nearly 90% in manual methods, compared with less than 10% when automated.

Some Marketers may see more automation as increasing administrative burden and reducing their ability to take risks. But contrast this with more progressive Marketers, who see that the productivity gained from automation gives far more scope to take risks, gain quick access to the market, and achieve better results.

Orbis has seen first hand how higher productivity pays marketers back in abundance. It delivers high quality outputs and consistency in Marketing planning and execution. Marketers know that these factors in turn deliver better return on marketing investments.

To read more on how Orbis can help increase productivity, enhance market share and boost profits visit their new website .