Hitachi ID Systems, Inc., a leading provider of identity management solutions, is pleased to announce a transition of its product names from a set of individual brands to a uniform, descriptive set of names that highlight the global Hitachi brand.

This change is a part of a global growth strategy to increase sales into the European and Asian markets in 2009. "Our new product names better reflect the functionality of each product and leverage the strength of the Hitachi brand," says Gideon Shoham, Hitachi ID CEO. "Rebranding is a simple but essential step in bringing our solutions to a wider, global audience."

The following maps old to new product names:

Products that manage passwords and other authentication factors:

OLD NAME: NEW NAME:
P-Synch Hitachi ID Password Manager
P-Synch/SSO Hitachi ID Login Manager
ID-Archive Hitachi ID Privileged Password Manager
ID-Telephony Hitachi ID Phone Password Manager

Products that manage users and privileges:

OLD NAME: NEW NAME:
ID-Synch Hitachi ID Identity Manager
ID-Certify Hitachi ID Access Certifier
ID-Access Hitachi ID Group Manager
ID-Org Hitachi ID Org Manager

ABOUT HITACHI

Hitachi ID Systems, Inc. is a leading provider of identity management solutions. The Hitachi ID Management Suite has been license by hundreds of mid to large-sized organizations worldwide. Hitachi ID solutions enable organizations to effectively manager every aspect of the user lifecycle. The Hitachi ID Management Suite includes Hitachi ID Identity Manager (formerly ID-Synch), Hitachi ID Access Certifier (formerly ID-Certify), Hitachi ID Password Manager (formerly P-Synch), Hitachi ID Privileged Password Manager (formerly ID-Archive) and Hitachi ID Group Manager (formerly ID-Access).

For more information on Hitachi ID Systems, Inc. and its products, please visit the corporate web site at or call 1.403-233-0740

Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 390,000 employees worldwide. Fiscal 2007 (ended March 31, 2008) consolidated revenues totaled 11,226 billion yen ($112.2 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services. For more information on Hitachi, please visit the company's website at .