on it's way to becoming one of the leading Israeli manufacturers of unique sterling silver jewelry with semi precious stones, pearls and Swarovsky crystals has launched its products for a global clientele. Speaking at a press conference to announce the launch of the new services Ms. Sima Menora, the founder of the company said that the objective of the company is to take its Silver Jewelry, Necklace and other products to different parts of the world. She said that there is a rising demand for these products in the Western world and as a result the decision has been taken by the management to launch the online version of the company. Responding to this rising demands from clients, "Jewelry by Sima" has increased the team size and also the number of product offerings. The company also plans to make substantial investments in better and more sophisticated equipments required to bring out exquisite designs. She mentioned that the production is done by hired Ethiopian immigrants who have trouble attaining satisfying jobs in the traditional Israeli workforce. This helps to keep the costs under control and give quality products to clients.

Replying to journalists question on the differentiators of the company, Ms. Menora said that the company offers a wide range of products under one roof which will now be sold through the online store-front. This includes Jewelry, Silver Jewelry,gold-fill jewelry, Necklaces, unique sterling silver jewelry with semi precious stones, pearls and Swarovsky crystals. The team members are all experienced in the job at hand, ensuring quality. The company also ensures that the products displayed are readily available and always delivered on or before the due date. Ms. Menora said that being a professional company, the overall management of the company will be handled by professionals who are involved in the business for a long time. (The company gets a substantial volume of its business from existing wholesale customers in the West which proves the high standards of products delivered-not true at all).

Speaking on the pricing margins, Ms. Menora said that the prices offered by the company are as per international standards. The prices are charged based upon the design and the metal and other materials used to create the design. She said that the rates are competitive and clients are happy with the product prices. Though there are pricing pressures, the company does not compromise on the quality of the products and the designs. She mentioned that the company has aggressive growth plans and opening the online store is one of the steps in that direction. Based upon the market requirement the company will invest in more manpower and additional equipments for better and efficient delivery of products.

The company also lays great emphasis on quality and a separate quality team checks all products before they are shiped to the client. Ms. Sima Menora said that business volumes are set to grow and Jewelry by Sima is well prepared to handle the additional requirements. At the end of the meet Ms. Sima Menora was seen discussing various thoughts of the jewelry business and how the global meltdown may effect the business. The press meet ended with a cocktail party and dinner for all the journalists. For More Information please visit .