Today the NO on Prop 8 campaign launched a powerful new Spanish language television ad featuring America Ferrera, Tony Plana and Ana Ortiz, three prominent actors currently starring in the hit television show "Ugly Betty." The NO on Prop 8 spot will begin airing Monday, Oct. 27, on Spanish language television stations throughout California.

"Voting no on Prop 8 is not just about gay rights," said America Ferrera. "It's about preserving the integrity of equal rights in this country. This is not about being gay or straight; it's about being American. Vote no on Prop 8."

"Family is very important to Latinos," said Tony Plana. "Prop 8 discriminates against families and everything we stand for. I encourage all Californians to vote NO on this divisive and unfair proposition."

"Like all Americans, Latinos have family members and friends who are gay and deserve the same rights all of us have," said Ana Ortiz. "Prop 8 would take away those rights and that's why we urge all Californians to vote NO."

"We are thrilled that these prominent actors are speaking directly to the Latino community," said Yvette Martinez, the political director of No on 8. "Proponents have targeted the Latino community with advertisements that continue to lie about Prop 8. We're so proud and so grateful to have America, Tony and Ana stand against discrimination and for fairness and equality."

Nearly every major paper in California has editorialized against Prop 8 stating that, "It is not acceptable to impose these beliefs to all society and, much less, amend the California Constitution. We are against Proposition 8." (La Opinion); "It is only fair that it afford equal protection to all who choose to make loving lifelong commitments to one another. We recommend a "no" vote on Prop. 8." (Orange County Register); and "Fundamental rights are exactly that. They should neither wait for popular acceptance, nor be revoked because it is lacking." (Los Angeles Times).

For a complete list of NO on 8 endorsements, visit .

Script below:

TONY

Para los latinos, la familia es muy importante.

For Latinos, family is very important.

AMERICA

Por eso, estamos en contra de la Proposicion 8.

That's why we're against Proposition 8.

ANA:

La 8 discrimina en contra de nuestras familias y amigos al eliminar su derecho al matrimonio civil.

8 discriminates against our families and friends, by eliminating their rights to a civil marriage.

TONY

Las leyes no se deben usar para discriminar contra nadie.

Laws should not be used to discriminate against anyone.

ANA

No crean las mentiras. La 8 no tiene nada que ver con la religion ni las escuelas.

Please don't believe the lies. Proposition 8 has nothing to do with religion or schools.

AMERICA

Se trata de eliminar un derecho humano.

It's about eliminating a human right.

ANA

Unase a Nosotros

Join us

TONY

Y Vote No

And Vote No

AMERICA

Vote No

Vote No

ANA

Vote No a la 8

Vote No on 8

TONY

Es una mala ley y es injusta.

It's bad law and it's unfair.

Disclaimer:

Paid for by No on 8, Equality for All, major funding from No on 8 - Equality California and Human Rights Campaign/HRC California Marriage PAC - No on Prop. 8

Pagado por No en la 8, Igualdad Para Todos, con fondos de No on 8, Equality California y la Campana de derechos humanos/HRC California Marriage PAC. No en la Proposicion 8