Home Set as Homepage Add to Favorite Contact Submit  
           20 August, 2008
 
 
search for
 
 


Categories
Agriculture »
Arts »
Automotive »
Business »
Career »
Computers »
Education »
Entertainment »
Fashion »
Finances »
Food & Drinks »
Health & Fitness »
Hobbies & Crafts »
Home & Family »
Industry »
Internet »
Kids & Teens »
Legal »
Machinery »
Marketing »
Miscellaneous »
Music »
Nanotechnology »
Non-profit »
Politics & Government »
Real Estate »
Recreation & Sports »
Religion & Faith »
Science »
Shopping »
Society »
Software »
Technology »
Telecommunications »
Transportation »
Travel & Leisure »
    
Category:  Press » Food & Drinks

 
Kellogg Acquires Assets of Zhenghang Food Company, Leading Biscuit Manufacturer in China Popularity:
         Views: 20
2008-06-30 04:24:39     
Kellogg Company

Kellogg Company today announced that one of its majority-owned subsidiaries has acquired substantially all of the assets of Zhenghang Food Company Ltd. ("Navigable Foods"), a manufacturer of cookies and crackers in the north and northeastern regions of China.

Terms of the transaction were not disclosed. Navigable Foods' 2007 net sales were approximately $50 million.

"Geographic expansion in high-growth markets like China will help Kellogg Company continue to deliver sustainable growth," said David Mackay, president and chief executive officer, Kellogg Company. "Navigable Foods' biscuit products are a strong, strategic fit within the Kellogg portfolio and will further build our presence in China."

Founded in 1993, Navigable Foods is one of the major biscuit manufacturers in China, providing consumers with a large variety of cookie and cracker products under the ZhengHang brand.

Navigable Foods' approximately 1,800 employees, including the company's management team, will join a majority-owned subsidiary of Kellogg Company. The acquisition includes two manufacturing facilities located in Yishui county, Shandong province, and Fushun city, Liaoning province, as well as the company's sales and distribution network. Kellogg Company is the first Fortune 500, multinational company to invest in Yishui county, where Navigable Foods' main plant is located. The business will continue to be headquartered in the city of Qingdao, Shandong province, and will report into Kellogg Company's Asia Pacific business unit.

Kellogg will leverage its brand-building and innovation expertise, its understanding of the biscuit category, as well as Navigable Foods' existing manufacturing, sales and distribution infrastructure, to drive continued strong growth of this business.

Recently, Kellogg's Corporate Citizenship Fund (KCCF), the charitable arm of the company, made a $250,000 donation to the American Red Cross, designated to support the earthquake relief efforts of its sister organization, the Red Cross Society of China (RCSC).

With 2007 sales of nearly $12 billion, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles and meat alternatives. The company's brands include Kellogg's(R), Keebler(R), Pop-Tarts(R), Eggo(R), Cheez-It(R), Club(R), Nutri-Grain(R), Rice Krispies(R), Special K(R), All-Bran(R), Mini-Wheats(R), Morningstar Farms(R), Famous Amos(R), Ready Crust(R) and Kashi(R). Kellogg products are manufactured in 18 countries and marketed in more than 180 countries around the world. For more information, visit the Kellogg Company website at .

Specialized in: Kellogg - Assets - Zhenghang Food Company - Leading Biscuit Manufacturer
URL:
Print press release      Send to a friend      Bookmark this page
Related Press releasess 
Ecco Domani(R) Searches For Fashion Designers Of Tomorrow (Popularity: ): Be one of the six lucky designers to join the ranks of some of the biggest names in the world of fashion. The search is on for fashion stars of tomorrow, as the Ecco Domani(R) Fashion Foundation (EDFF), established by stylish Ecco Domani Italian wines, launches its sixth annual season. Six promising fashion designers - five womenswear and one menswear - could win an extraordinary opportunity to showcase their collection ...
Arrabiatta Pasta Sauce from Seeds of Change. (PRNewsFoto/Seeds of Change (Popularity: ): Organics is currently one of the fastest growing segments of the food industry and consumer demand for premium organic products continues to build. In an effort to meet this demand, Seeds of Change, a standout among organic brands offering both certified organic foods and seeds, has unveiled new additions to its premium organic frozen entrees and pasta sauces. Three new products -- Spicy Yucatan Frijoles & Vegetables frozen entree, Arrabiatta ...
Food Trade Alliance Urges USTR Ambassador Schwab to Focus on Market Access Commitments at Doha Talks (Popularity: ): The Food Trade Alliance, a group of major food processors, restaurants, distributors and suppliers, today voiced support for an "ambitious outcome" to the World Trade Organization's (WTO) Doha negotiations in a letter to U.S. Trade Representative Susan Schwab. The Alliance seeks improvements in market access, particularly for agriculture, that would "allow the member companies of the Food Trade Alliance to grow their businesses, help the U.S. economy, and better serve ...
Silver Spoon Salad Company Initiates Voluntary Recall of Potato Salad Sold in New England (Popularity: ): Silver Spoon Salad Company is voluntarily recalling all potato salad sold prior to July 5, 2006 at Shaw's Supermarkets in Massachusetts, Connecticut, Rhode Island, Maine, New Hampshire and Vermont as well as Star Markets in Massachusetts. The product is being recalled because pieces of plastic were found in the salad. The product was sold at the deli counter and in prepackaged containers under the Silver Spoon and Shaw's Supermarkets labels. ...
7-Up Workers in Southern California Choose Teamsters (Popularity: ): 700 7-Up workers in Southern California voted to join the Teamsters today.

"These 7-Up workers join our Teamsters brothers and sisters who work at Pepsi and Coca-Cola throughout Southern California," said Jim Hoffa, Teamsters General President. "I know that the local unions representing these workers will fight hard to win them the best contract."

The bottlers, production employees, warehousemen, engineers, mechanics and in-house clerical staffs at five 7-Up locations will ...

Press release home snapshot 


 
 
Home | Top | Set as Homepage | Bookmark this Page | Privacy | Contact | Submit Press Release
© 2003-2007 ABC-Directory.Com. All Rights Reserved