The Fordela Corporation [] has announced the launch of its online video platform; Fordela Media Manager(TM), a full-hosted service designed to bring the benefits of 'Web 2.0' to the business world without the risks of a public video sharing site.

Fordela's founder, Jason Deadrich, said: "Everyone is familiar with public video sharing sites for the general consumer. The business world understands how important these new technologies are. They have the potential to become a category exploding product in business-to-business communication. But the sharing culture of public video sites also creates security problems."

Deadrich, a veteran of the IT side of the entertainment business, applied his creative skills to solving these problems. He began his professional career with George Lucas' Lucasfilm ltd. and pioneered the company's use of the internet. He has been involved in web development since the early days of Mosaic (the first popular web browser) to exploit the entertainment potential of the web.

Deadrich understands why business is wary of Web 2.0: "It's natural for companies to want to maintain control over their communications. They are reluctant to put video content on a public video sharing site because they would lose control over what happens to their content and who sees it, and would have no record of who saw what. So any enterprise application of this technology must offer security and control."

Fordela's robust solution is an on-demand media management system that allows clients to control who sees their shared material, record who sees it and monitor the extent to which they use it. It also enables clients to generate business. By exploiting the system's ability to control and monitor usage, clients can charge for the content.

Deadrich is keen to point out the wide potential: "We can build our platform into a tailor made application for every conceivable use -- from a learning management system to a way to easily monetize your rich media assets. Imagine delivering rich-media, high-definition and even 3D content to your client's sites -- the possibilities are endless."

Fordela's platform is not a standalone system but a fully-customizable technology that clients can integrate seamlessly with their existing intranet systems. It is dynamic in terms of applications and remains adaptable to customer change. Fordela is open to feedback and has modified the product to meet client comments and suggestions.

Fordela's platform is typically aimed at medium to large-sized companies seeking to integrate video into their networks. It is effectively a 'white label' product, which clients may customize and make their own.

Deadrich is upbeat about Fordela's prospects: "We've created a fusion of code, brainpower, and a hunger to provide businesses with simple solutions to profit from video. We've set out to construct lean, powerful applications so that our clients can focus on their work. At last, businesses can use their video libraries to evaluate viewer trends and apply their learning toward making the right decisions and achieving sustainable performance improvement."

About Fordela Corporation

Fordela Corporation is located in San Francisco, California. More information on the Fordela Platform is available online at . Interested parties may also call 1-866-656-0326.