Home Add to Favorite Contact Submit  
           23 September, 2019


    
Category:  Press » Food & Drinks

 

Fusion Advertising Perks Up Sampling Efforts for ENGOBI(TM) Caffeinated Chips

Popularity:
         Views: 1290
2008-06-23 03:40:35     
Fusion Advertising

Taking its cue from the highly energized product, Dallas-based Fusion Advertising has hit the ground running for the nationwide launch of Rudolph Foods' new ENGOBI(TM) caffeinated snack chips. Fusion, which has been named agency of record for the chip's launch, is taking a different approach to sampling efforts in the largest cities in the US, including New York City, Atlanta and Dallas.

Mark Singleton, Vice President of Rudolph Foods, said the popular snack maker tapped Fusion because its team "approached our business with the energy, imagination and enthusiasm we poured into developing ENGOBI." Fusion was appointed after a lengthy, multi-agency review, and went to work immediately creating the ENGOBI Girls, explosively wrapped vans, and human vending machines for ENGOBI, the market's first caffeine-infused snack product.

"Out of the chute, our goal was to increase the time consumers interact with the product, taking it beyond traditional sampling," says Fusion Advertising partner Bill Breedlove. "The people who invented ENGOBI are very smart and have a good sense of humor. So we created 'retro-scientist' look for the ENGOBI Girls, with lab coats, mid-60s-styled product-colored beehive wigs, and black horn-rimmed glasses. The ENGOBI Girls along with the human vending machine are extending our sampling interactions. This is no grab and go, we're getting full-on consumer interactivity."

Kelly Flower, Director of Account Services, estimates Fusion's human vending machines are bolstering consumer interaction with each bag of ENGOBI from an average of less than 2 seconds to more than 26 seconds. The "machines" are also serving as a tourist attraction, encouraging people not just to wait in line to press the button, but to take photos and videos with the highly branded unit and the ENGOBI Girls. "The vending machine is a huge hit," Flower says. "When you pair it with the impossible-to-ignore ENGOBI Girls, who are increasing average engagement from less than 2 seconds to an average of 8 seconds, it makes for an unbelievable 1-2 punch."

About Fusion Advertising

Fusion Advertising is a boutique agency and creative factory based in Dallas, TX. Formed in 2004, Fusion blends key staff members from diverse creative, media, logistics, financial and entrepreneurial backgrounds. The company can be found on the web at http://www.fusionista.com.

PRESS CONTACT:

Melody Townsel

Fusion Advertising

214.244.1072

Specialized in: Fusion - Fusionista - Dallas Graphic Design - Advertising
URL: http://www.fusionista.com
Print press release      Bookmark this page
Related Press releases 
Food Allergy Roundtable Refreshes Food Allergy Families (Popularity: ): Southbury, CT - November 05, 2014 -- According to the World Allergy Organization, food allergy in preschool children in developed countries is now as high as 10%. Papoose Publishing LLC has just published a new electronic guide, 'Food Allergy Roundtable,' which is a handbook designed to help families of these children. This electronic book provides food allergy support group leaders, members and food allergy families solutions using simple inductive reasoning. ...
David Christensen Named New President of Activz Whole-Food Nutrition (Popularity: ): Salt Lake City, UT - April 08, 2014 -- Frank Davis, founder of Activz Whole-Food Nutrition, is pleased to announce David Christensen as the new president of Activz Whole-Food Nutrition. The health and wellness industry is more than just a decade long career for David Christensen; as a whole-food nutrition advocate and an athlete, he walks the walk when it comes to living well. David brings great passion and experience ...
Naturally Splendid: Two Companies in One (Popularity: ): February 07, 2014 -- In life, two things you shouldn’t have to worry about: the quality of your food and the quality of an investment.Naturally Splendid “NSP” on the TSX Venture satisfies both of those concerns. With a national distribution deal now in place with Canada’s largest natural food distributor for its exceptional NATERA™ Hemp Superfood products and continued progress with strategic partner Boreal Technologies marketing plant based omega products, ...
“Foods That Cause Heartburn,” A New Article On Vkool.Com, Covers Foods That Trigger Heartburn - V-kool (Popularity: ): Seattle, Wa - January 25, 2014 - The new “Foods That Cause Heartburn” report on the website Vkool.com delivers nutrition tips that are useful for heartburn sufferers. At the beginning of the article, people will get to know some common symptoms of heartburn, such as chest pain, burning in the throat, chronic cough, and sore throat. The author indicates that people should not consume acidic foods, which are oranges, lemons, ...
Food Safety Microbiology Testing Increases 40% in 5 Years to $2.9 Billion Worldwide (Popularity: ): Woodstock, VT - July 25, 2013 -- The food microbiology testing market is healthy and robust, driven by an increasingly global food supply and focus on safe food. According to a new report from Strategic Consulting, Inc., a leading information resource in food safety testing and industrial diagnostics, the market value of food microbiology testing will reach $2.9 billion in 2013—an increase of 40%, or $832 million, in the past ...

Press release home snapshot 


Related Business 
Perks Card Network (Popularity: ): Perkscard.com is the official site of Perks Card, a company that helps you getting a number of perks and benefits you can use to save money while you when you show a card at certain merchant’s locations, or when you buy products online. You can also use Perks Card even when you buy online gift cards or when you print online coupons, etc.
Promotional Sampling and Product Sampling Solutions (Popularity: ): Sampling is our business. As a Promotional Sampling Agency we have been creating new and innovative product samples for various industries (i.e. personal care, cosmetic, etc.) for over 12 years. This enables us to offer our customers big savings along with a superior product. So when you combine our impeccable quality, innovation, competitive pricing, stylistic design & packaging with our experience, you get what we call "Smart Sampling."
ProSys Sampling Systems Ltd. (Popularity: ): Sampling of liquids, powders and gasses in the pharmaceutical and chemical industries. Designs aim to allow accurate and representative sampling within a contained, safe environment.
Fusion Symphony (Popularity: ): This site has functionality for musicians to upload sound clips which are made into Fusion Symphony. Fusion Symphony 1 has been completed and a free mp3 can be downloaded at the site. All musicians of all styles are invited to participate in the online collaboration of fusion. There is also Fusion Muse which allows anyone to contribute to collective lyrics and poetry.
James A Redding Company: Sampling Specialists (Popularity: ): Coal sampling systems, aggregate samplers, auger samplers, Nine-Iron Swing samplers, beltfeeders, two-stage sampling systems, and three-stage sampling systems.
Route 11 Potato Chips (Popularity: ): Handmade specialty chips in a variety of styles - regular, lightly salted, sweet potato, vegetable mixed chips, dill pickle and sour cream and chive.
Fusion Design & Advertising (Popularity: ): Advertising, web and print design including brochures, exhibition graphics, and logo design. Ayr, Scotland. Online portfolio, client list, and information request form.
Kitchen Cooked Potato Chips (Popularity: ): Potato chips cooked in small batches, plus tortilla chips, dips, pork rinds and pretzels.
Campus Media Group - College Recruiting (Popularity: ): CMG provides recruitment media, including print advertising in high school and college newspapers, youth focused magazines, student e-mail advertising, on-campus posters, event marketing, sampling and more.
Outdoor Advertising, Print Advertising (Popularity: ): WWAdN is the pivotal hub of Advertising. Through this website, WWAdN shares extensive resources on Advertising and its various avenues such as Print Advertising, Outdoor Advertising, Television Advertising, Radio Advertising, Internet Advertising, Mobile Advertising, Airport advertising Advertising Network etc.