The market for e-paper displays will reach $4.8 billion by 2015 according to a new report from NanoMarkets, an industry analyst firm based here. Additional details about the report titled, "The Future of E-Paper: A Technology Assessment and Market Forecast", including an excerpt, can be found on the firm's website at . Members of the press may request and receive an executive summary from the report.

Key Points:

-- According to NanoMarkets, for the immediate future most e-paper firms will find the signage space to be the sweet spot for their technology, especially in electronics shelf labels (ESL) and point of purchase (POP) displays. The ESL/POP market will generate over $1.0 billion in e-paper revenues by 2015 because e-paper can improve on existing technology through image quality and the ability to display graphics.

-- E-paper provides a combination of benefits not offered by other display technologies including flexibility, readability in bright sunlight and ultra-low power consumption. Coupled with the ability to be fabricated on a flexible substrate these advantages uniquely meet the needs of mobile communication and computing devices where existing displays are often hard to see outdoors, drain batteries quickly and are too small for many applications. NanoMarkets projects that cell phones alone are expected to generate almost $450 million in e-paper sales by 2015.

-- The growing ability of e-paper to support color will unlock key signage and mobile communications markets and allow the technology to achieve tremendous revenues. E-paper color is beginning to use more sophisticated technology such as color filters incorporating white pixels and the latest stacked display designs.

About the Report

NanoMarkets' new report, "The Future of E-Paper: A Technology Assessment and Market Forecast" assesses the commercial potential for the latest e-paper technology and provides a quantitative and qualitative forecast for shipments of e-paper products of all kinds. A key objective of this report is to project performance improvements expected over the next eight years and assess the marketing importance of such factors as flexibility, system architecture, resolutions, backplane switching speeds, and color capability. The report also provides NanoMarkets' views on the latest product announcements and provides special focus on the future of color e-paper and flexible displays. Finally, the report provides strategic profiles of the leading providers of e- paper and a detailed eight-year market forecast of e-paper markets, broken out by application, materials and technology.

Technologies covered in the report include bistable twisted nematic LCDs, cholesteric LCDs, electrochromic displays, electrophoretic displays, MEMS and electrowetting displays. Applications analyzed include indoor and outdoor information and advertising displays, ESLs and POP displays, mobile computing and communications and disposable electronics (for example, smart cards and smart packaging.) Firms covered include Nemoptics, Plastic Logic, Polymer Vision, PVI, ZBD Displays, Kent Displays, Fujitsu Frontech, Matsushita, Varitronix, Aveso, Ntera, E Ink, SiPix, Bridgestone, Qualcomm MEMS Technologies and Liquavista.

About NanoMarkets:

NanoMarkets tracks and analyzes emerging market opportunities in electronics created by developments in advanced materials. The firm has published numerous reports related to organic, thin film and printable electronics materials and applications and maintains a blog at that comments on industry trends and events. NanoMarkets' research database is the industry's most extensive source of information on thin film, organic and printable (TOP) electronics.

Visit for a full listing of NanoMarkets' reports and other services.