Sweet, a new lesbian travel company, announced that it has selected branding, tourism, sales and communications experts to deliver fun-filled, eco-friendly, volunteer-oriented and empowering lesbian travel experiences.

Based in the San Francisco Bay Area, Sweet's mission is to offer vacations that empower and motivate guests to achieve their personal, professional and philanthropic goals. Travel itineraries will include volunteer programs that provide aid to under-served communities and fund-raising activities that support non-profit groups around the world.

Sweet's first offering will be a Fall 2009 Caribbean cruise departing from New Orleans. Before setting sail, Sweet plans a three-day land package for guests interested in helping with Katrina Relief.

"Sweet is for women seeking meaningful and fun experiences. It's about making life Sweet for our guests, our community and the destinations we visit, while minimizing our impact on the environment," CEO and Founding Partner Shannon Wentworth said. "On board, we will offer fitness, nutrition, wellness and career development programs. On land, guests may participate in building schools, preserving beaches and other projects that enrich the communities we visit."

To achieve these goals, Wentworth has assembled a team of marketing, public relations and tourism experts.

Lesbian travel and entertainment visionary, Mariah Hanson and renowned entrepreneur Jeff Titterton joined Sweet's Board of Advisors earlier this year. Hanson is the founder of the Club Skirts' Dinah Shore Weekend. She also sits on the Board of Equality California and the "Women's Night" committee for the Los Angeles Gay and Lesbian Center. Titterton is the CEO of RealJock, Inc., a fast-growing LGBT social networking site where members connect on a variety of wellness and lifestyle topics.

In addition to Wentworth, Sweet's executive team includes non-profit veteran Jen Rainin, Founding Partner, as well as travel industry veterans Jennifer Houston, Executive Vice President of Business Development; Nicoll Quinn, Director of Travel; and Flavia Belli, Sales Manager.

Art Director Francesca Bautista is responsible for Sweet's distinctive logo, innovative advertising campaigns and other branding and design projects.

Recently, Sweet tapped New York-based Carolyn Izzo Integrated Communications (CIIC), as its public relations agency.

Sweet launches formally in September 2008. For more information, please visit , or contact CIIC: Renee Martin (x21) at 845-358-3920, .

CONTACT:

Renee Martin

Carolyn Izzo Integrated Communications