AtomicOnline Acquires theFashionSpot, Launching a Fashion Hub Where Fashion and Community Meet

AtomicOnline (http://www.AtomicOnline.com), a diversified online media company, announced today the launch of their fourth demographic hub, theFashionSpot (http://www.theFashionSpot.com), respected online fashion destination for taste-makers taking style off-line and onto the streets.

Originating in July 2001, theFashionSpot made a name for itself as an invitation only community of designers, stylists and fashionistas that dissected designer collections, celebrating some and skewering others. theFashionSpot.com has grown into a well respected fashion editorial site with a strong and active community element. The site currently reaches over 1 million unique visitors each month, with close to 70,000 registered members playing an active role in the site's forum. It is that in-market participation and authenticity that makes theFashionSpot.com the largest fashion community site and attracts other sites catering to the same affinity to partner with theFashionSpot in terms of cross-promotion, content syndication and ad sales.

theFashionSpot has begun partnering with sites to interconnect their communities and content in a way that delivers greater reach and value to marketers and consumers. Unlike many distributed media networks that are formed by Internet marketers and entrepreneurs, merely functioning as a sales platform for affiliated sites, theFashionSpot was founded by trendsetters from the industry. As a result, theFashionSpot is quickly becoming a leading enthusiast focused destination for fashionistas and the marketers that want to reach them.

"theFashionSpot is actively seeking seasoned contributors and freelancers to join our established team of writers," stated Mike Dodge, SVP/General Manager of AtomicOnline. "theFashionSpot community's activity, expertise and fervor in their respective fields have helped the destination maintain and advance its competitive edge in growing consumer audiences and attracting the biggest and best brand marketing clients."

AtomicOnline acquired theFashionSpot earlier this year with its continued dedication to developing and nurturing leading consumer internet brands that connect online communities through major demographic hubs. These include CraveOnline (http://www.CraveOnline.com) for men, SheKnows (http://www.SheKnows.com) for women and TeenCrunch (http://www.TeenCrunch.com) for teens and now theFashionSpot. Contrasting to distributed media networks that merely aggregate disparate, unrelated websites, Atomic properties are legitimate branded destinations which own and manage all their sub-properties.

About AtomicOnline

AtomicOnline (http://www.atomiconline.com) is a diversified online media company that develops leading consumer internet brands that connect internet communities. Atomic brands serve as the demographic and psychographic hubs for men (CraveOnline.com), women (SheKnows.com) and teens (TeenCrunch.com), and their large families of affinity sites. Atomic properties are distinguished by their presentation of both broad general and deep niche content, exposing users to subject matter they otherwise would not explore. Unlike distributed media networks that merely aggregate disparate, unrelated websites, Atomic properties are legitimate branded destinations which own and manage all their sub-properties. Founded in 2004, the company is headquartered in Los Angeles with over 60 employees since January 2008.

CONTACT:

Erica (Schrag) Mildh

Manager, Public Relations & Marketing