Casseva a Digital Media firm has launched its search engine optimization services. The company will offer a host of services in the search engine space like Pay Per Click Marketing, web traffic analysis and affiliate marketing services. Speaking on the launch of the company Mr Joseph, Chief Internet Strategist said that the firm will offer its services to a wide category of customers. He said that Search Engine Optimization Services and Search Engine Marketing Services will be in great demand in the next decade.

Elaborating further on the current landscape of SEO services he mentioned what IBM did for mainframes in the 1980's and Microsoft did to Desktop Computing in the 1990's, Google will do the same to web computing in the coming decade. With a search engine market of more than 80%, Google is the widest used search engine presently. Large corporates and SMB's will spend huge amounts of advertisement budgets on web marketing. As a result companies which offer SEO will see a upward trend in demand. Outlining the services she mentioned that Top Placement will offer various services in the SEO and SEM category. Specialized services will be in the Pay Per Click Marketing, Affiliate Marketing and various other aspects of Search Engine Optimization.

Speaking on the team of professionals who are presently on board the company, Mr Joseph said that the company has a team of professionals who are experts in the Search Engine Optimisation industry with more than 7-8 years of experience. Some of them have been working on SEO concepts from the time the concept started evolving. The experts at SEO Juice have a wide base of skill sets which include Google Adwords experts, Pay Per Click Management experts and Affiliate Marketing professionals. There is a strong team of technical professionals who will work on technical aspects required for services such as on page optimization.

When asked about how he will differentiate the services from other firms offering SEO services, Mr Joseph said that Casseva will have a bouquet offering of services to clients. He however declined to elaborate further on the differentiation factor. Speaking on revenues that the company will clock in the first year of operations Mr Joseph said that the revenue model of the company will ensure that the company breaks even, in the first year of operations. He said that as a private company, he will not be able to quote the expected revenue figures at this stage. The company has been funded 100% with private money.

The company is already seeing a robust demand from clients and few deals have already been signed. Internet marketing will be the preferred mode of sales but for bigger clients the normal sales cycle may be followed. In a post lunch tête-à-tête with journalists Mr Joseph was explaining the future of SEO and the total market in the coming decade.