DemandTec, Inc. (Nasdaq: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products companies, today announced that ConAgra Foods, Inc. (NYSE: CAG), one of North America's largest consumer packaged goods companies, has selected its DemandTec Promotion(TM) software-as-a-service application to facilitate more effective promotional strategies. Using the DemandTec solution, ConAgra Foods expects to gain greater visibility into promotion effectiveness for their brands, categories and customers and to foster collaborative business planning efforts with key retail partners.

"ConAgra Foods is committed to increasing the effectiveness of our promotions with our customers," said Chris Boever, Vice President Sales at ConAgra Foods. "DemandTec will enable us to engage our customers in a more strategic manner to simplify the complex process of building effective plans. We expect value to be created for our customers from the insights derived from the application. In the end, it is about driving improved category results through optimized planning and execution."

DemandTec Promotion enables consumer products manufacturers and retailers to plan and optimize promotions, either individually or collaboratively, based on a quantified understanding of consumer demand.

"DemandTec is delighted that ConAgra Foods is joining other leading consumer goods manufacturers and a growing network of retailers that are together increasing the efficiency and effectiveness of trade spending. We look forward to working with ConAgra and its trading partners to drive even greater levels of trade promotion effectiveness," said Dan Fishback, CEO of DemandTec.

About ConAgra Foods, Inc.

ConAgra Foods, Inc., (NYSE: CAG) is one of North America's leading packaged food companies, serving grocery retailers, as well as restaurants and other foodservice establishments. Popular ConAgra Foods consumer brands include: Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew National, Hunt's, Marie Callender's, Orville Redenbacher's, Reddi-wip, PAM and many others. For more information, please visit ConAgraFoods.com.

About DemandTec

DemandTec's suite of on-demand applications empowers retailers and consumer products companies to optimize strategic decisions and collaborate in order to achieve their revenue, profitability and sales volume objectives. DemandTec (Nasdaq: DMAN) customers include leading retailers such as Advance Auto Parts, Best Buy, Circle K Stores, Delhaize America, Giant-Carlisle, H-E-B Grocery Co., Monoprix and Safeway, as well as more than 100 consumer products companies. DemandTec has managed more than one million trade promotion deals between retailers and their manufacturer partners. For more information, please visit .

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the effectiveness of DemandTec's solutions. These forward- looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward- looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. DemandTec Promotion and DemandTec Analytic Insights are trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.