Home Add to Favorite Contact Submit  
           29 March, 2024


    
Category:  Press » Society

 

LEGO Systems Unveils New Products to Inspire Creativity at the 2008 American International Toy Fair

Popularity:
         Views: 2492
2008-02-17 02:24:27     
The LEGO Group

The LEGO Group, the world's leading construction toy company, continues its legacy of inspiring and developing the builders of tomorrow by unveiling 135 new products for builders of all ages at the annual American International Toy Fair in New York City. The 2008 line is one of many ways the company will commemorate a year of milestones, including the 50th anniversary of the original LEGO(R) brick, the 30th anniversary of the LEGO minifigure, and the 10th anniversaries of both LEGO MINDSTORMS(R) and FIRST LEGO League. New products will be on display at Booth #1347 in the Jacob Javits Convention Center, February 17-21.

"Our 2008 product line is broad and exciting, while staying balanced between classic themes and licenses, and will capitalize on the market momentum we have gained," said Soren Torp Laursen, president LEGO Americas. "New Indiana Jones and Speed Racer licenses add to the proven and continuing success of our licensed lines such as Star Wars, while new LEGO Agents joins classics like City, Castle and BIONICLE, to round out a portfolio that will inspire builders of all ages."

Laursen continued, "In a challenging year for the entire toy industry, we saw an increase in consumer demand for LEGO products in 2007, driving very healthy and balanced sales across many of our key lines, including core themes and licensed properties alike. We're proud that classic, creative LEGO play continues to be embraced in today's ever-changing marketplace, and look forward to celebrating this coming year of milestones with our growing LEGO community."

This year's LEGO portfolio will inspire the builder inside everyone:

LEGO(R) Themes (ages 5+)

Themed build-and-play fun gets a top secret challenge in brand-new LEGO AGENTS(TM). Each of the six sets creates a new mission to solve, bringing children hours of secret agent building and role play fun. From sleek, gadget-loaded vehicles to action-packed scene setters, builders will appreciate the details, functionality and play value.

Proven evergreen themes get a "brickover" as new models, characters and storylines are introduced in continuing LEGO themes. LEGO MARS MISSION(TM) reveals another alien obstacle to the space miners' new constructible transforming vehicles. Medieval castle grounds play host to a new battle between trolls and dwarves in LEGO CASTLE(TM). The LEGO EXO-FORCE(TM) struggle with the robots for Sentai Mountain continues with new battle machines and vehicles.

Classic LEGO build and play gets even better as a new police HQ and force hits the LEGO CITY(TM) streets, while the Coast Guard sets up dock in the city's waters. Six new pull-back jumping racers, four new Ferrari sets, and four Tiny Turbos playsets make it hard for car buffs and LEGO lovers to resist the high-speed building fun of the new LEGO RACERS(TM) fleet.

Classic LEGO(R) Building (ages 4+)

The 50th anniversary of the original LEGO brick is commemorated by a 50th Anniversary Set offering an iconic village theme complete with a gold brick to inspire generations of LEGO builders. Creative, open-ended building expands with the introduction of the Pink Brick Box, complete with new color combinations, while two other box sets provide classic bricks and inspiration to build harbor and construction-themed creations.

For children who like to build and rebuild, new LEGO CREATOR(TM) kits offer 3-in-1 building instructions for multiple models from the same kit in cool themes like vehicles, houses, animals and boats. Skilled builders rise to the test of new LEGO TECHNIC(R) kits that replicate real-life machinery. The Cherry Picker and Off-Roader include the LEGO Power Function System, bringing the models to life, while the other kits show how to add the Power Function Accessory Set to non-powered models.

Licensed Building Fun (ages 6+)

LEGO momentum grows with new licensed lines in 2008 as LEGO INDIANA JONES(TM) and LEGO SPEED RACER(TM) hit the bricks. Eight INDIANA JONES sets -- four classic and four inspired by the May 22 release of Indiana Jones and the Kingdom of the Crystal Skull, will appeal to collectors of every age. As the classic SPEED RACER property rolls into theaters for its first-ever live-action film debut, so will four build-and-race LEGO playsets inspired by the ultimate racer and his competitors.

Recreating the classic franchise and the forthcoming television series, LEGO STAR WARS(TM) excitement only gets stronger in 2008. Classic vehicles, like the AT-AP and Hailfire Droid are followed by five models, complete with all new minifigure characters, inspired by the groundbreaking new STAR WARS: THE CLONE WARS(TM) animated series, which is expected to have its television debut this year.

The wacky adventures of LEGO SpongeBob SquarePants continue with two new additions -- Bikini Bottom Express and Rocket Ride, featuring the new minifigure, Sandy Cheeks. Trouble is brewing in Gotham City(TM) with four new BATMAN(TM) sets, including the introduction of Harley Quinn(TM) as a minifigure.

BIONICLE(R) Ages 7+

The legendary Toa Nuva return to awaken the Great Spirit Mata Nui and save the universe, but the evil Brotherhood of Makuta stands in their way. For the first time, both heroes and villains will be launching together to provide instant role play adventures. Five new Matoran and six Phantoka -- the spirits of the air -- are available now, to be followed in August by six Mistika -- spirits of the mist -- as well as three larger figures and, for the first-time ever, three BIONICLE vehicles.

Building fun for preschoolers (ages 1 1/2 +)

Every preschoolers' need to explore their inner creators will be satisfied by the new LEGO DUPLO(R) Basic Bricks box. Youngsters looking to add role play to their building fun will love new LEGO DUPLO DINO sets, while young train enthusiasts will appreciate two new LEGO DUPLO Thomas & Friends(TM) sets.

About LEGO Systems

LEGO Systems, Inc. is the North American division of The LEGO Group, a privately-held, family-owned company based in Billund, Denmark, one of the world's leading manufacturers of creatively educational play materials for children. The company is committed to the development of children's creative and imaginative abilities, and its employees are guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen: "Only the best is good enough." Visit the virtual LEGO world at http://www.LEGO.com

Specialized in: Lego Systems
URL: http://www.lego.com
Print press release      Bookmark this page
Related Press releases 
CitySocialising Launch European City Breaks (Popularity: ): London, United Kingdom (21 December, 2012) – CitySocialising, a website that enables people to make friends online and meet new people in their city, announce the launch of their European city breaks - offering members the chance to travel more and meet new people.After receiving requests from members to start hosting socials abroad, CitySocialising are now hosting a weekend series of trips, travelling to a different European city every 2-3 ...
CitySocialising Launches New Members Nights (Popularity: ): London, United Kingdom, (7th September 2012) – City Socialising, a social website that allows people to meet new people and make new friends in their city, are calling on Britons to celebrate the new season by having a revamp of their social lives.With many people relocating at this time of the year or just vowing to make some changes and expand their social circle, CitySocialising are urging people to register ...
2012 Subaru Cherry Blossom Festival of Greater Philadelphia March 23 - April 21 (Popularity: ): PHILADELPHIA, Feb. 29, 2012 -- What's noisy, delicious, dramatic, playful, inspiring, thought provoking, and pink and white all over? It's Philadelphia's own Subaru Cherry Blossom Festival, celebrating its fifteenth year this spring, from March 23 to April 21. The Japan America Society of Greater Philadelphia presents events for all ages, many of them free, throughout the region — from Center City to the Main Line, King of Prussia to Fairmount ...
Marvell Co-Founder Weili Dai Named 2010 Entrepreneur of the Year by Major US-China Technology Association (Popularity: ): Marvell (Nasdaq: MRVL), a worldwide leader in integrated silicon solutions, today announced that its co-founder, Weili Dai, has been named the 2010 Entrepreneur of the Year by the Hua Yuan Science and Technology Association (HYSTA), a prominent industry organization aimed at fostering closer U.S. - China business relationships. Ms. Dai was selected as HYSTA's Entrepreneur of the Year based on her success in building and growing Marvell into a leading ...
Children's Health Fund Responds to Public Health Crisis in Lower Plaquemines Parish With Launch of Crisis Response Unit to Serve Children and Families Impacted by the BP Oil Spill (Popularity: ): The following is being issued by the Children's Health Fund:WHO:CHF President & co-Founder Irwin Redlener, M.D., will be joined by Jane Pauley, CHF Board Member and Chair of CHF's Advisory Council, representatives from Tulane University and the Plaquemines Community C.A.R.E Centers Foundation, Inc. and local residents for the commemorative launch of the new crisis response unit. WHAT:New Crisis Response Unit will bring badly needed medical, mental, and public health services ...


Related Business 
Baby Toys ans Products. (Popularity: ): Eastern international toy Limited company comes from China, is a fair design, production, sale is a BABY toys international specialized Company. Company mainly produces: PVC toy, Animal toy, (Each kind of Cartoon modelling, Money pot, Mask, Key buckle), Flash product, Sound production toy, Plush toy, Baby, Electrically operated plush toy, Electronic products, Series of toys, and accepts OEM order.
3dpartistry: ABS Filametns (Popularity: ): Abs Filaments or its long name, Acrylonitrile butadiene styrene. It is the same plastic that is used the very popular toy, Lego bricks and its many clones on the market today. We are thrilled to be part of this futuristic field and are working tirelessly with manufacturers from all over the world in providing you with the highest quality products and inspire our customers achieve their goal in the 3D ...
First Lego League (Popularity: ): An academic competition that allows kids to demonstrate their creativity, teamwork, and understanding of technology competing with Lego robots they designed, built and programmed themselves.
Toy Industry Association, Inc. (Popularity: ): Features news and information on toy industry including safety, hall of fame, game links, and Toy Fair. Provides guide to toys for children who are blind, or visually impaired.
The Toy Guy (Popularity: ): Features toy and game reviews by Chris Byrne, a newsletter, and voting for "Toy of the Month". Offers resources addressing issues relevant to parents, kids, and collectors, as well as a list of appearances and events, answers to frequently asked questions, and annual New York Toy Fair reviews.
International Science Fair, Display Board (Popularity: ): Science fair provides information on projects, ideas, topics, high school and easy science fair, discussion, science fair display board, steps and procedures for science fair, international science fair and more.
LUGNET (Popularity: ): The international fan-created Lego Users Group Network -- where Lego enthusiasts of all ages find information, meet one another, and share ideas.
Custom Toy Maker (Popularity: ): Skazkodrom.com offers a variety of handcraft products for interior decorations, caricature dolls based on customer sketch, imagination and creativity.
LUGNET (Popularity: ): International fan-created Lego Users Group Network. Find information, meet other enthusiasts, and share ideas. Provides top Lego news, newsgroups, events, guides, links, and reference materials.
First Lego League (Popularity: ): An international program for children which combines a hands-on, interactive robotics program with a sports-like atmosphere using the LEGO MINDSTORMS Robotics Invention System.