Offroad.com and Recycler.com today announced agreements to add Digital Performance Inc.'s syndicated Marketplace Shopping Guide to their popular web portals. Offroad.com is the leading consumer web site for the off-road industry. Recycler.com is an iconic Southern California classified publication.

Digital Performance is supplying the world's most comprehensive catalog -- nearly 950,000 performance parts -- for integration into these sites. Performance parts for cars and trucks are organized in the Shopping Guide by the specific year, make and model they fit. The Guide also links to retailers who sell these parts.

"In other words, the shopping guide will help our site users find the parts and accessories to enhance their off- and on-road experiences. And we're looking forward to offering this tool, because we know our users want to find what they want quickly, in one place, and be off on their next adventure," said Catherine Long, Publisher of Offroad.com.

Sites already carrying the Digital Performance Marketplace Shopping Guide include Dealsonwheels.com (a member of the Auto Trader family) and Hot Import Nights ().

The new sites increase the reach of the performance parts Shopping Guide to over two million car and truck owners each month.

"This is the first time the Internet has achieved its potential in serving car and truck enthusiasts," says Thomas Moore, President of Digital Performance. "Conventional search and shopping engines just don't deliver consistent information to the buyers of performance aftermarket parts. Our Marketplace Shopping Guide delivers only manufacturer-sourced data and provides users a high comfort level of quickly finding what works on their vehicle."

About Advanstar's Off-Road Group

The Off-Road Retailer trade publication targets 14,000 off-road dealers, distributors and fabricators; sister product, DIRTsports is a consumer magazine serving more than 90,000 off-road motorsports. Offroad.com is THE site for off-road coverage.

About Recycler.com

Recycler publishes four weekly geographically zoned editions, which include about 55,000 private-party ads in more than 400 categories.

At the recycler.com website users can search or browse the site for free and access more than 65,000 ads each week.

About Dealsonwheels.com

Dealsonwheels.com is a division of Auto Trader Publishing.

AutoTrader.com is the Internet's leading auto classifieds marketplace and consumer information Web site, which provides more than 2.8 million vehicle listings and attracts more than 11 million qualified buyers each month.

About Digital Performance

Digital Performance is a Long Beach-based Internet services company serving manufacturers, resellers and enthusiasts involved in the SEMA marketplace. In its five years, it has developed the largest database of performance parts and accessories with specific year/make/model fitment information. This information helps resellers and consumers find and purchase the parts that will fit and perform on their vehicles -- the first time.