Azteca America Scores Big With Live Mexican Soccer Final

Azteca America was the number-one choice among Hispanic networks for men ages 18-49 with its exclusive live transmission of the Mexican Soccer League championship final game. The program, which featured Pachuca vs. America, attracted a record audience of 1.9 million viewers on May 27, once again proving that Mexican League Soccer is the premier sports vehicle for attracting Hispanic audiences.

"Pachuca made history as champions of the current Mexican Soccer League season, while Azteca America hits its own milestone of 1.9 million viewers," said Adrian Steckel, CEO of Azteca America.

According to Nielsen's National Television Index, the transmission also beat out ABC, NBC and CW for men ages 18-49, and brought in superior audiences to CBS, ABC CW and NBC for men ages 18-34. Among Hispanic networks, the game beat out Univision, and attracted more than three times the audiences of Telemundo and Telefutura, respectively, for males ages 18-34.

Extending the Azteca America platform to new media, the game also generated 100,000 premium SMS messages for a related trivia contest. The game was transmitted live to mobile subscribers on the MobiTV service, and was one of the most successful live sports programs in recent history.

"Soccer is the world sport, and number one with Hispanic viewers," added Mr. Steckel. "And no soccer buy is complete without Azteca America, where we broadcast almost half of the entire league games."

Company Profile

Azteca America is the fastest-growing Hispanic network in the United States. The network is a wholly owned subsidiary of TV Azteca S.A. de C.V., one of the two largest producers of Spanish-language television content in the world. Azteca America currently has presence in over 57 Hispanic markets, including: Los Angeles, New York, Miami, Houston, Chicago, Dallas, San Antonio, San Francisco-Oakland-San Jose, Phoenix, Brownsville-McAllen, Sacramento-Stockton-Modesto, Albuquerque, Fresno-Visalia, San Diego, Denver, El Paso, Orlando, Philadelphia, Tampa, Washington DC, Atlanta, Austin, Las Vegas, Boston, Tucson, Corpus Christi, West Palm Beach-Ft. Pierce, Seattle, Bakersfield, Hartford, Portland, Salt Lake City, Monterey-Salinas, Laredo, Naples-Ft. Myers, Palm Springs, Raleigh-Durham, Odessa, Colorado Springs, Milwaukee, Santa Barbara, Lubbock, Amarillo, Yakima, Wichita, Oklahoma City, Reno, Greenville, Abilene, New Orleans, Omaha, Tulsa, Boise, Toledo, Chattanooga, Victoria, Twin Falls and Charleston.