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Spare Backup and DSG international plc Officially Launch Exclusive Data Backup Marketing Program

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2007-05-15 07:23:28     
Spare Backup, Inc.

Spare Backup, Inc. (OTC Bulletin Board: SPBU) announced today that DSG international officially launched its exclusive data backup marketing program along with Spare Backup.

The initial launch had been narrowly focused in certain markets through email and direct mail to a select group of DSG customers as both companies tested certain marketing campaigns. Customer acceptance of the limited offerings has exceeded the expectations of both companies. As a result of this favorable initial response to the "opt out" offerings, both companies intend to rapidly expand the program over the remainder of 2007 and into 2008 throughout DSG's 1,450 retail and online stores, spanning 27 countries that encompasses a customer network that exceeds 20 million.

Commenting on the initial launch Jon Naylor, Customer Experience Director PC World Stores Group, said, "We are extremely pleased with the initial customer adoption rates in the limited launch that has taken place thus far. The initial data indicates that our customer base desires a service of this nature and as a result we intend to enlarge and intensify our marketing efforts to our valued customers."

About Spare Backup, Inc.

Spare Backup, Inc. specializes in helping consumers, small office/home office users, and small to mid-sized businesses protect their computer data quickly, automatically and cost-effectively. The company's flagship Spare Backup product is the first totally automated online backup service that intelligently selects, secures and stores files without any user intervention, automatically backing up documents, email, music, photos and other PC files on a continuous basis or according to a schedule of the user's choice. The company is headquartered in Palm Desert, Calif.

About DSG international, plc.

Founded in 1937, DSG operates in over 1,450 stores and online stores and employs over 40,000 people in across 27 countries. DSG's retail and e-tail brands include PC World, Curry's and Dixons.co.uk in the UK and Ireland, "The Link" in the UK, Elkjop in the Nordic countries, UniEuro in Italy, Kotsovolos in Greece, Electro World in central Europe, PC City in France, Spain, Italy and Sweden, and Pixmania.com across Europe. DSG is the largest specialty retailer in Europe.

Safe Harbor Statement: The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking information made on the company's behalf. All statements, other than statements of historical facts, which address the company's expectations of sources of capital or which express the company's expectation for the future with respect to financial performance or operating strategies can be identified as forward-looking statements. Such statements made by the company are based on knowledge of the environment in which it operates, but because of the factors previously listed, as well as other factors beyond the control of the company, actual results may differ materially from the expectations expressed in the forward-looking statements.

Specialized in: Spare Backup - Dsg International
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