New Book Teaches 'The Other Secret' to Achieving Success is to Actually Increase Failures

Another book on success makes its way to market this spring, but this one is different. You could call it success with a twist. For while the authors liken their book to runaway bestseller, "The Secret", this book's secret isn't what most people expect. Because this book's secret is that to be successful you must learn to intentionally fail more often.

"Go for No! Yes is the Destination, No is How You Get There," chronicles four days in the life of fictional character Eric Bratton, a call reluctant copier salesman who wakes up one morning to find himself in a strange house with no idea of how he got there. But this house doesn't belong to just anyone. It belongs to Bratton himself... a wildly successful, ten years in the future version of himself... the person he could one day become if he learns to overcome his self-limiting beliefs and fears of failure.

Through the intriguing story and dialogue of the two main characters, authors Richard Fenton and Andrea Waltz, of Courage Crafters, Inc., a WA-based speaking and training company, have fashioned an entertaining way to present key their concepts essential to success. According to Fenton, "Most people, salespeople especially, would be radically more successful if they would simply increase the number of times they hear the word no over the course of their careers. Adds Waltz: "But 'go for no' is not just a business or sales strategy -- it's a life philosophy, too! Most of us don't ask for what we want because we're afraid to be told 'no' so we don't try!"

"That is where we take The Secret to the next level," Fenton explains. "We believe in the power of attraction and positive thought advocated in The Secret, but when opportunity finally arrives and knocks on the door, most people don't have the courage to open it!" And that's what "Go for No!" is designed to correct.

Written to be intentionally short (80 pages, cover to cover) and to the point, "Go for No!" is a quick, entertaining read with valuable lessons for anyone who has to overcome failure and rejection in their business and in life. And that, of course, means all of us.