Leading UK personalised number plates experts, have improved the functionality offered by their innovative "Personal List" service. The Personal List is a free benefit offered to anyone who has signed up for any of the newsletters or bulletins, as well as to all existing customers and those who have enquired looking for their perfect number plates.

Based upon information given by the customer, the sophisticated Personal List algorithm searches a vast database of available car number plates and finds examples that match or relate to the customer's name, initials etc. The service has proved immensely popular, so has improved it in line with requests and suggestions from users.

The range of information the customer can input has been increased, thus allowing for more accurate and comprehensive matching of customer to their perfect number plates. Personal List will now incorporate suggestions of personal registrations which reflect the customer's name, initials, birth date, car make and/or model, hobbies, profession, nickname or company name. The customer chooses how much or how little information she wants to include, and the fully automated, and completely free) service does the rest.

In addition to the list sent when the customer first takes advantage of the service, their constantly updated personal list will be added to any regular or incidental contact they may receive from the company.

A spokesman said that claim that there is a personal number plate for everyone, and that they were confident that the newly improved Personal List service would demonstrate that to many more people.

The Personal List is yet another free benefit offered by . The company also published a full colour magazine featuring celebrity interviews and private number plates information. Regtransfers also operates , the UK's free club and online community for personal number plates enthusiasts.