Home Add to Favorite Contact Submit  
           29 March, 2024


    
Category:  Press » Transportation

 

International Truck and Engine Corporation Expands Motor Sports Marketing Program

Popularity:
         Views: 1856
2007-02-15 05:02:06     
International Truck and Engine Corporation

International Truck and Engine Corporation, a Navistar company, has expanded its motor sports marketing initiative to promote its leading commercial diesel powered trucks. The company will sponsor the new No. 10 MaxxForce(TM) International Diesel truck in the 2007 NASCAR(R) Craftsman(TM) Truck Series with seasoned driver, David Starr, behind the wheel.

"We've learned over the past six years through our Ford Power Stroke(R) Diesel by INTERNATIONAL(R) sponsorship and the NASCAR motor sports community, just how powerful a NASCAR marketing program can be," said Bob Carso, director of marketing and global brand strategy, International Engine Group. "This program has helped develop customer relationships, build brand awareness and increase sales."

"By expanding to a second team, we're looking to use a similar model to grow our International commercial truck business and promote the MaxxForce family of diesel engines, which are exclusively available through the 900 International dealer locations in North America," Carso said.

Starr, a veteran of the NASCAR Craftsman Truck Series, posted one win, six top 5 and 12 top 10 finishes in 2006 on route to a fourth place overall finish in the point standings, which is his fourth top 10 overall finish in the past five years. His No. 10 MaxxForce International Diesel Power race team will be led by three-time NASCAR Championship crew chief Dennis Connor.

"With four career wins, 34 top fives and 71 top 10s, David's on-track performance is a perfect fit for the MaxxForce(TM) credo -- Always Performing(SM)," said Carso.

Starr and the No. 10 International MaxxForce Diesel truck fall under the banner of the International Truck and Engine sponsored Circle Bar Racing team, which includes the No.14 Ford Power Stroke(R) Diesel by INTERNATIONAL(R) truck driven by veteran Rick Crawford.

The sponsorship of Circle Bar Racing will provide a platform for International Truck and Engine to market its lineup of MaxxForce powered commercial trucks and IC brand school buses. The agreement will also see the continuation of International's sponsorship of the Ford Power Stroke Diesel racing team. International is the designer and manufacturer of Ford's Power Stroke Diesel engine and has sponsored that brand in the NASCAR Craftsman Truck Series since 2002.

Beginning in 2007, MaxxForce engines became the signature powerplant for International(R) brand on-highway Class 4-8 commercial trucks, which include the CityStar(TM), DuraStar(TM), WorkStar(TM), TranStar(TM) and ProStar(TM). The MaxxForce product line ranges from the upgraded 4.5-liter V-6 MaxxForce 5 to the new MaxxForce 13 big-bore Class 8 engine. Another major highlight is the all-new 6.4-liter MaxxForce 7.

International Truck and Engine

International Truck and Engine Corporation is the principal operating subsidiary of Navistar International Corporation. The company produces International(R) brand commercial trucks, MaxxForce brand diesel engines and IC brand school buses, Workhorse brand chassis for motor homes and step vans, and is a private label designer and manufacturer of diesel engines for the pickup truck, van and SUV markets. The company is also a provider of truck and diesel engine parts and service. A wholly owned subsidiary offers financing services. Additional information is available at: http://www.internationalengines.com .

Specialized in: International Truck - Engine - Motor Sports Marketing
URL: http://www.internationalengines.com
Print press release      Bookmark this page
Related Press releases 
Over 1,500 Transportation Leaders Gather Virtually To Discuss Commuter Behavior (Popularity: ): SANTA MONICA, Calif. - April 04, 2020 -- Santa Monica-based commuter mobility technology company, RideAmigos, hosted a virtual crowd of transportation industry leaders on Wednesday, April 1 for the fifth annual CommuteCon.As the country prepared for another month of sheltering in place to slow the spread of the novel coronavirus, transportation is one of many sectors facing uncertainty about the future. Always an online gathering, this year the CommuteCon conference ...
Imagery Illustrates Flooding, Damage Caused by Hurricane Irma (Popularity: ): MIAMI, Fla. - September 15, 2017 -- Woolpert, working under two separate contracts, collected and posted high-resolution, before-and-after imagery of areas in Florida affected by Hurricane Irma to assist with flooding and damage assessment. The initial imagery is available to the public at maps.woolpert.com/irma.Miami-Dade County contracted with Woolpert for post-storm imagery as Hurricane Irma approached, while Woolpert’s work with the Florida Department of Transportation (FDOT) is part of an existing ...
3G Transportation Orlando FL Inc. Launches New Shuttle Service Website (Popularity: ): Orlando, Florida- March 31, 2016- 3G Transportation Orlando FL Inc., a trusted provider of professional airport transportation in Orlando launches a new website, 3gtransportationorlando.com for the benefit of travellers and people arriving in Orlando and looking for shuttle service in Orlando.3G Transportation Orlando FL Inc. provides transportation services to hotels, airports, theme parts, restaurants, beaches, ports and special occasions anywhere in Orlando, Florida. The new website is fully responsive so ...
5 Star Limo announces 24-hour Airport Limo and Transportation Services (Popularity: ): MISSISSAUGA, CANADA – October 2, 2015 – 5 Star Limo is the number one limo transportation service in Toronto, Markham, Mississauga, Richmond Hill and other areas in Ontario. They have developed a good reputation as a leading transport service provider based on the high quality service rendered to their client all over the GTA. 5 Star Limo service offers transport services for airport transportation, business trips, wedding, birthdays etc. All ...
Royal Hawaiian Tour LLC – Providing Airport Transfer Services at Discounted Prices (Popularity: ): Honolulu, Hawaii, 17 October 2012: Here is an opportunity for the inbound travelers to book a private ride for hotel at discounted prices with Royal Hawaiian Tour LLC. It is a reputable transportation organization, offering attractive discount on airport transfer service. They use luxurious cars with 1-10 passengers' capacity to drop the clients to their hotels safely.Talking about the organization, a senior executive of the company stated, “We are one ...


Related Business 
Navistar International Corporation (Popularity: ): Headquarters for International Truck and Engine Corporation, a manufacturer and marketer of medium and heavy trucks and mid-range diesel engines. (NYSE:NAV)
International Truck and Engine Corporation (Popularity: ): North American manufacturer of medium and heavy duty trucks. Model overviews, .PDF brochures, truck and dealer finders included.
Rebuilt & Used Motors (Popularity: ): We specialize in locating rebuilt and used motors by distributing motor requests to a nationwide network of engine and motor remanufacturers and surplus engine dealers. You can locate remanufactured engine blocks, longblocks, shortblocks, cylinder heads and complete used motors with confidence, knowing that our service is a very cost effective and efficient mean of obtaining rebuilt automobile, truck and marine motors.
Motor Truck Equipment Company (Popularity: ): Five location, full service Kenworth truck dealership chain serving Pennsylvania. Web site features new and used truck listings.
Freewheelin' Films (Popularity: ): Sports stock footage including NASCAR and other motor sports, horseracing, soccer, golf. Lifestyle and domestic and international travel.
FIRST Lego League International (Popularity: ): International program for children ages 9-14 (9-16 in Europe) that combines a hands-on, interactive robotics program with a sports-like atmosphere
Search Engine Optimization Consulting (Popularity: ): Experts for new customer acquisition through online marketing professional, search engine optimization and search engine marketing. Marketing, online marketing, search engine optimization and search engine marketing are our core competencies - Wengenroth and Partners - Consulting for marketing for Region Hannover.
Gibbs International Truck Centers (Popularity: ): International and Isuzu truck dealer offers new and used truck sales, leasing, parts, and service. Based in California.
International Truck Center of Boston (Popularity: ): Full service Navistar International truck dealership located in Medford, Massachusetts. Features used and new truck listings.
Hurley Motor Engineering (Popularity: ): British rotary engine rebuilder for Maxda RX-7, NSU Ro80, racing and sports engines.