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           14 November, 2019


    
Category:  Press » Fashion

 

Contrex(R) Natural Mineral Water Partners with Kleinfeld Bridal and Fashion Institute of Technology to Support Aspiring Bridal Designers

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2007-02-13 04:41:55     
Contrex Natural Mineral Water

Contrex(R) Natural Mineral Water, a leading Nestle Waters North America brand of mineral water, sourced from Contrexeville, France, announces its partnership with legendary bridal retailer Kleinfeld Bridal, and New York-based Fashion Institute of Technology (FIT), to support aspiring student bridal designers through the 2007 Contrex Natural Mineral Water Bridal Design Competition. Students from FIT will compete for the chance to earn bridal industry recognition and $5,000, by designing and constructing a water-themed wedding gown.

"Contrex is very excited about this competition and we are anxious to see how the students embrace this challenge," said Bob Davino, Nestle Waters North America, vice president of marketing. "Like Contrex, the bridal industry's primary audience is women. French women have enjoyed Contrex for more than a century -- enjoying its calcium and magnesium benefits. A woman's wedding day is one of the most important days of her life and what she drinks affects her overall health and appearance."

Contrex, Kleinfeld, and FIT came together to create the Contrex Natural Mineral Water Bridal Design Competition, which launched this month, and continues through the spring and summer 2007 college semesters. Interested students will go through two elimination rounds until five finalists are identified. Each finalist will construct an original, water-themed wedding gown and be judged on creativity, originality, wearability, demonstrated technical skills, and professionalism. The judging panel will consist of representatives from Nestle Waters North America, Contrex Natural Mineral Water, the Kleinfeld Bridal owners, a high-end bridal designer, and a bridal magazine editor. Kleinfeld plans to provide students with guidance throughout the design process and offer high-end bridal industry insights. The top two winners will be announced during a September media event at Kleinfeld Bridal.

"We've always wanted to do something to help up-and-coming student bridal designers in New York City. When Contrex approached us with this opportunity we were excited to offer our expertise to the talented students at FIT," said Mara Urshel, co-owner of Kleinfeld Bridal, and member of the judging panel.

About Kleinfeld

Founded in 1941, the legendary Kleinfeld has long been known for carrying the largest selection of exclusive designer wedding gowns anywhere in the world with the highest level of customer service. In recent years, Kleinfeld has experienced dramatic growth in it's 35,000 square foot store in Manhattan, under the leadership of Mara Urshel, Ronald Rothstein and Wayne Rogers, the savvy investor of M*A*S*H fame, who jointly purchased the business in 1999 along with an investor group.

About FIT

FIT is a college of art and design, business and technology of the State University of New York. Educating nearly 11,000 students annually, it offers more than 45 programs leading to the AAS, BFA, BS, MA, and MPS degrees in such diverse areas as interior design, advertising and marketing communications, fashion design, and fashion merchandising management, toy design, global fashion management and cosmetics and fragrance marketing and management.

About Contrex Natural Mineral Water

Contrex Natural Mineral Water is an all-natural bottled mineral water from Nestle Waters North America Inc. Each 8-ounce serving provides 11.5 percent of the Recommended Daily Intake (RDI) of calcium and 5 percent of the magnesium RDI. Therefore, a one-liter bottle provides almost half the calcium RDI and 20 percent of the RDI for magnesium with no added calories. Sourced from Contrexeville, France, Contrex is sold nationwide at natural food stores, upscale spas, and drug stores. Contrex is available to consumers at a suggested retail price of $5.99 for a six-pack of half-liter bottles and $1.99 for a one-liter bottle. For additional information on Contrex, please visit http://www.contrex-usa.com.

Specialized in: Contrex - Natural Mineral Water - Nestle Waters - France - French Water - Contrex Water - Water - Mineral Water - Health Benefits - Magnesium - Shape - Shape Yourself Naturally
URL: http://http://www.contrex-usa.com
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